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Liquified
Supreme tranceaddict
Registered: Aug 2002
Location: Atlanta, GA & Los Angeles, CA
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We fully understand the frustrations of our customer and we are formulating a press release now to better explain what happened last night. There are so many underlying factors and behind the scenes things that were completely beyond our control in this situation. We are having to work through things with our attorney before we can put a proper release out there with what is being done to rectify the situation. We should have something together for everyone by tomorrow.
Thanks
Liquified
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Oct-11-2009 19:27
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kckar
tranceaddict
Registered: Sep 2007
Location: Atlanta
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mst be some serious things going on if devin gets his lawyer involved. hope this doesnt get ugly.
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Oct-11-2009 20:00
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trancension
Supreme tranceaddict
Registered: Apr 2008
Location: Atlanta, GA
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Oct-11-2009 21:02
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Calamar
Senior tranceaddict

Registered: Jan 2008
Location: Atlanta, GA
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The blame for last night might be distributed among many parties: NATC, GCPD, unruly clubbers, event staff, Liquified. Ultimately, the victims are going to blame the company listed first on the flyer, and I think that's reasonable.
People tend to praise Liquified when it organizes an epic show, so why should Liquified skirt responsibility when there's an epic failure? I'm sure we'll hear an explanation for the failure, but it's simply shocking that Liquified and the event staff couldn't step up and dynamically respond to the issues outside -- by opening more entrances, repurposing security personnel, what have you -- especially when you consider that the reputation of the business was at stake. I mean, Liquified's name is on the flyer: Why shouldn't we expect answers and a prompt apology?
NATC and Liquified had 500-1000 people waiting outside for 2-3 hours. That's ~1875 person-hours, and ~$37500 for tickets alone, potentially $37500 of lost future sales if Liquified were to plan a comparable event for next year. At what point does someone -- anyone -- running the show glance outside, take some initiative, and say, "This is a likely shitstorm. This situation might hurt someone, and it will definitely hurt our bottom line. Maybe we should adopt a new strategy?" That's not a hypothetical question. I'm genuinely curious why that didn't happen.
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Oct-11-2009 21:20
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mistiso
Supreme tranceaddict

Registered: Apr 2004
Location: Close Enough...
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| quote: | Originally posted by Calamar
The blame for last night might be distributed among many parties: NATC, GCPD, unruly clubbers, event staff, Liquified. Ultimately, the victims are going to blame the company listed first on the flyer, and I think that's reasonable.
People tend to praise Liquified when it organizes an epic show, so why should Liquified skirt responsibility when there's an epic failure? I'm sure we'll hear an explanation for the failure, but it's simply shocking that Liquified and the event staff couldn't step up and dynamically respond to the issues outside -- by opening more entrances, repurposing security personnel, what have you -- especially when you consider that the reputation of the business was at stake. I mean, Liquified's name is on the flyer: Why shouldn't we expect answers and a prompt apology?
NATC and Liquified had 500-1000 people waiting outside for 2-3 hours. That's ~1875 person-hours, and ~$37500 for tickets alone, potentially $37500 of lost future sales if Liquified were to plan a comparable event for next year. At what point does someone -- anyone -- running the show glance outside, take some initiative, and say, "This is a likely shitstorm. This situation might hurt someone, and it will definitely hurt our bottom line. Maybe we should adopt a new strategy?" That's not a hypothetical question. I'm genuinely curious why that didn't happen. |
Very well said, my friend.
And surely they realize the "snowball effect" this has on Atlanta's EDM scene as a whole...
People now start refusing to do to Liquified shows because of their fuckup last night. Attendance to shows dramatically drops. Suddenly, DJ's refuse booking in Atlanta. Next thing you know, Liquified has single-handedly screwed an entire city over because they couldn't handle their own mess.
The whole "Give me $20 to cut in line" bullshit is downright, pure greed. And people paid it. The ones that didn't...we see what happened to them. It's called taking advantage of your customers.
If I were the "competition" right now, I'd be foaming at the mouth...prime opportunity to shine right about now.
___________________
Current Favorite Tunes:
Robert Burian feat. Zdenka Predna - You (Club Mix)
Tocadisco feat. Nadia Ali - Better Run (Wippenberg Mix)
Tritonal - Suede (Stoneface & Terminal Remix)
Arnej - They Need Us
Zoo Brazil feat. Leah - You Can Have It All (George Acosta Remix)
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Oct-11-2009 21:38
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euroq
tranceaddict
Registered: Jan 2006
Location: Atlanta, USA
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First of all, I was asking earlier about VIP tickets. I am GLAD AS HELL I didn't buy any; the VIP "area" was a joke.
Second of all, last night was indeed an epic failure. People waited in line for 3 hours. Then about 500-1000 were forced to leave. They reopened the doors after those people left, and I got in a little before 2 AM. His set sucked until the very last hour, and even then it was pretty generic Tiesto (although Tiesto is good, so generic Tiesto is good, but anyways)
Also, it was indeed a security officer inside who threw some type of mustard gas inside, everyone was crying. I think it was to disperse a fight that was breaking out.
Man, oh man, and I spent $60 on a hotel, $20 on fucking parking. It was ridiculous. I don't blame Liquified as much as NATC, although I hope they send out refunds.
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Oct-11-2009 21:44
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