quote:

Originally posted by ChemEnhanced ding ding ding

I'm not sure if the actual scene has changed but guv's bookings definitely have changed slowly in the last 3-5years targeting more commercial and more popular music market. I think the reason for this is - popularity of footwork, this is london and various other venues that have popped up in the city in the last few years.

Back 5 years ago these places did not exist, guv could get away with booking 4-5 underground djs and one more popular headliner and pack the place (ultraspins), there was not as much competition in terms of underground venues. I even have a feeling that in the early 2000's electronic music was not as popular in terms of radio play as it is now, guv imo was the ultimate underground venue and it brought out tons of people.

Now that we have all these venues to choose from we most will pick and choose our events by hitting a different place with a relatively different vibe to suit out tastes, therefore guv is forced to target a more popular and commercial market to fill up the venue on a continuous basis. Also by being a huge venue they are able to hold these massive events and stay in business. The formula is -- the more popular/commercial the dj = less people are doing drugs = more people are drinking.


an aside: anyone remember the last ultra spin with danny howels in the main room? it was the least packed main room i have ever seen. There is an example for you. Regarding electro, last time they had electro in the KH there were maybe 500 people in there at most the whole night. Sales and profit rule the bookings, at least at the guv.

___________________
http://www.soundcloud.com/gera

Last edited by geroin on Mar-04-2010 at 03:13

quote:

Originally posted by The Highroller What do you guys think? ... Or am I just not a part of the market that Guv targets any more? Thoughts?

there's a bit more to it...but that is what it ultimately boils down to for many us, IMHO.

http://www.afterhour.ca/venues_info/208/

quote:

Originally posted by Sly_Guy name to me one other big room edm venue in toronto?

what does that have to do with the price of eggs?

___________________
http://www.beatport.com/jonathan-rosa/

quote:

Originally posted by chinamon i think the main difference is a few years ago we never had big name house/trance djs on the radio, at least not like it is now, so we brought in the biggest names of the time which happened to still be considered "underground" to a certain extent. with the growing popularity of electronic music the biggest names now are more of the commercial type which just doesnt happen to suit the elite tota crowd.

This is true. Given the amount of listening options people now have many can't be bothered to put in the necessary effort required to find that which is 'underground'... unless of course they've been in the scene long enough, get bored of what they're used to and start looking deeper.

imo there are at least 2 types of underground - an underground sound and an underground artist (or combo thereof). If you're an underground artist, does that mean you're just not popular enough (yet) ? If you have an underground sound is it considered as such until you become popular and then your sound is not so underground anymore? That term is thrown around too much and everyone has a different definition of it. "omg, I'm at some dingy venue listening to dj Joe Blow pumping out some electro-house-techy-disco-funk and omg it's so underground wish u were here xoxo #wmc2010"

Ultimately, smaller names are just filler on a big bill...you hope some of those will blow up in the future so you have a good rapport with them but for the most part you want the heavy hitters to come in for big parties. Those are the ones that bring in the big numbers - even if their sets disappoint more often than not. The diehards will be there no matter what and the rest will be there because they're expecting a good party. Those that are too fixated on the DJ giving them yet another auralgasm are usually the same ones who bitch the most in review threads... but hey, that makes for an entertaining read.

___________________

"In a world of illusion you only see what you feel"

quote:

Originally posted by jon jon what does that have to do with the price of eggs?

my point is, is that the guv is a big room, big event kinda space. If you're going to argue that competition is in the toronto market, I'd like to know what are the comparables to a 1500[main room, normal night - 6000 [all access] guvernment venue?

In the past we had circa, or boa/sonic. Or even further back we had the toronto massives of the 90's. I don't see that kind of competition now, so I don't think we'll see much drive to put on the 'best possible show' by those at the guv.

There is selection to be sure, but smaller venues offer a distinctly different experience than a big room like the guv, and therefore, the guv doesn't have the 'competition' that I'm talking about, at least not anymore.

___________________
Not Everyone Understands House Music, It's a Spiritual Thing, a Body Thing, a Soul Thing

.

___________________
Not Everyone Understands House Music, It's a Spiritual Thing, a Body Thing, a Soul Thing

quote:

Originally posted by Swamper This is true. Given the amount of listening options people now have many can't be bothered to put in the necessary effort required to find that which is 'underground'... unless of course they've been in the scene long enough, get bored of what they're used to and start looking deeper. imo there are at least 2 types of underground - an underground sound and an underground artist (or combo thereof). If you're an underground artist, does that mean you're just not popular enough (yet) ? If you have an underground sound is it considered as such until you become popular and then your sound is not so underground anymore? That term is thrown around too much and everyone has a different definition of it. "omg, I'm at some dingy venue listening to dj Joe Blow pumping out some electro-house-techy-disco-funk and omg it's so underground wish u were here xoxo #wmc2010"

underground music - music that the majority of mainstream crowd does not listen to, know, like or understand. Music that is not commercialized and that is not backed by the major mainstream music labels. This could be any genre obviously.

underground artist - could be known or an unknown artist that plays or creates music that the majority of mainstream crowd does not listen to know, like or understand. Usually not backed by major labels.


first 2 known i can think of is sasha and digweed

___________________
http://www.soundcloud.com/gera

quote:

Originally posted by Swamper imo there are at least 2 types of underground - an underground sound and an underground artist (or combo thereof). If you're an underground artist, does that mean you're just not popular enough (yet) ? If you have an underground sound is it considered as such until you become popular and then your sound is not so underground anymore? That term is thrown around too much and everyone has a different definition of it. "omg, I'm at some dingy venue listening to dj Joe Blow pumping out some electro-house-techy-disco-funk and omg it's so underground wish u were here xoxo #wmc2010"

you kill it so hard in this post Del, you're a fucking jedi

___________________
http://www.beatport.com/jonathan-rosa/

quote:

Originally posted by jon jon you kill it so hard in this post Del, you're a fucking jedi

yeah he is about the same size as yoda.

___________________