OMG - for a start, i don't normally openly criticise on this forum but havning watched ATRC MTV video....I just want to scream my head off!!
The label could have paid me nothing and I would have shot the video for them and i reckon i(being in that industry aswell) could have made a better job overall.
First things first, the editing is mediocre - samples the same footage a few times over and over again not the editor's fault though as he gets given the LIMITED amount of footage to work with. The whole thing was blantanly a one day wrap up! surely they could have filmed more elements to make up for all that mediocre subliminal 'oh, im in another state of conciousness' style dancing.. Why not have G&D in more? maybe see them walking into the club like how the girl ran in at the least instead of showing some random clip of them chilled out.
I'm no professional in Film media but if a student made this mtv for his thesis he'd prob get a fail!
I know the constraints of budget, but sometimes you can still do alot with nothing. The whole thing was prob shot by something with no feel or understanding for EDM.
Oh well...I think the best vid is still
Gouryella's - Ligaya video! so emotionally charged...

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