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R!CH
check signal

Registered: Sep 2004
Location: potrero hill
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Jul-05-2006 23:30
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nikhil chinapa
Supreme tranceaddict

Registered: Mar 2006
Location: Bombay, India
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| quote: | Originally posted by DJ NEMESIS
Not enough excitement to motivate them to get out the door some of the time. It's that lack of excitement/hype that is a huge part of the problem. |
Actually, the forum came last.. just 3 months ago, in fact... to help grow the EDM community here, beyond what we'd managed to do in the past 3 years.
Yes.. HYPE is the key... initially we did EDM events around women bartenders, fluffy decor and free shots.. the music was incidental.. even if we were dead serious about it as DJs.
We gave away tons of free CDs to people who came to these events, and managed to get some media around it as well. The fact that I work here with MTV and used that brand equity to push EDM didn't hurt either.
The key may lie in either altering, or creating a fresh perspective for the music you're trying to promote.. Give the clubbers a quality fun night (that's why they're out in the first place).. and then bring them around to understanding and consuming the music.
The website, contests, discussions & forum simply allow them to consume the music beyond the clubbing experience.
Which brings me to the question... has TA tried to do regular nights anywhere?? ...and link it to its obvoiusly massive database on the forum here?
We do an annual 5 day event in Goa every year... and its helped people who've never even heard the expression "EDM" understand, enjoy and consume the music.
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Jul-06-2006 10:39
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