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| quote: | Originally posted by A1C
The name change is a prime example of desperate marketing. I've partied at Eleven50 since early 2002 and to me, it will always be, Eleven50. The only reason you would ever change the name of an established, and succesful venue is to alter your marketing stragety to a new crowd. I completly support new renovations in layout and sound design, but honestly, the name Opera, is terribly un-inviting for EDM. Eleven50 is a legend in Atlanta. Few clubs other than Backstreet, The Riviera, and MJQ have reached that level of success and sustainabiltiy. My only hope is that the "current" club owners/investors aren't aiming to market to the Midtown crowd, as Compound did, ultimately sealing their fate as a wash of a venue for any serious EDM fan.
Whatever the purpose is, I hope that Eleven50 is able to sustain itself as the primary venue for major EDM acts. I have too many memories in that club to pass off the purpose to a hollow and empty commercial venue, seeking to gain a buck by representing itself as a whore to hip/hop and Top 40 dance a.k.a, Star 94 or 95.5, the beat. I only saw Mike B grace the Eleven50 stage once, and it was the most horrific opening set I've yet to hear in the A.T.L. 
-Matt |
There's been some insinuating by Liquified which points to the very thing you fear. They've seemed to allude to doing most of their shows at WETbar with a few side jaunts at other clubs like 1150. I really did like 1150 despite the system sucking, but WETbar is fairly promising. It has sort of the same feel to it, just a better sound system (have yet to hear the new one at 1150) and a more interesting dance floor (again, have yet to see the new 1150). Sure, it might be gay-oriented, but the club itself was nice and the atmosphere wasn't too shabby.
As long as the talent's there and the venue is at least alright, then I'll go to wherever they put the shows. I liked my memories at 1150 though, especially the PvD show in November of 2005. Yikes was that one a belter of a show.
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