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| quote: | Originally posted by Ten15
You made some valid points rich..
some of which have been remedied.
we are looking at getting a new website so that it is easier to see all the events coming up....
Maybe you TA's can help which club in the world has the best website and why..
oh and Digitalism and Juan Mclean Live on Friday September 12 |
I didn't go to the site to check it out but do know what Rich is talking about from my last visit. Ease of navigation is very important and the flash calendar or dynamic page, whatever it is, was always kind of difficult to give people directions on how to sign up for the guestlist.
I would however argue that the most important component is a web site administrator - someone whom manages the site. Understand this is a full time job in many cases - could be a lateral duties connected to running a web site for a nightclub besides just keeping it up to date - online promotions, email lists, myspace, eventvibe (since their new format). I agree with Rich 100% on the importance of up-to-date event information and the importance of a web site in an overall marketing/public relations program. An agressive online/email presence is huge, particularly in an industry where as Rich said, "customers and potential customers go [to the website] to scope the place out." I know I do this everytime I go to a new place.
It's not about being fancy and expensive. When it comes to a web site, it's about a user-friendly interface (knowing your market - event calendar, guestlists, CC transactions, directions, floorplan, and possibly even photos and resident DJ download/stream links), translating the unique appeal (The Wow factor - forget about the water wall, never noticed it as long as I have been going there - 4 rooms, 4 different genres of music usually, sound system, decor (could be better but seems to be getter there again), the fact that upstairs is 2/3 a legit ultra lounge contained within the club and up there on the other side is a legit ultra lounge within the club), and projecting an image/establishing a brand identity (brands are built with lots of focused energy and hard work - Good reputations are built as a result of dedicated branding. Bad reputations are built as a result of lack of a focused marketing program).
So anyways, the Internet is probably the most widely used and least expensive medium for communicating to your customers - whether it be 1015.com, Myspace, TA, or several other sites/forums. I'm sure there's an easy way to get a list of all 1015 fotos to pop up on eventvibe. eventvibe now hosts all photos. Individuals can upload their fotos there so anyone with a camera can display their images. A great feature I think but also a nifty way for a club to acquire constantly changing content at no cost.
Hmmm, I just like that Rich honestly and clearly defined short-coming here instead of everyone saying the same thing over and over.
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