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well, i used to be quite involved in the Trancetribe scene and was at the first ever ANOT.. i'm now living in the UK and have done a few parties in europe while here..
the thing that came to mind regarding getting the Aus scene back on track is the females attendance. someone brought it up before (think it might have been pauly), and it's extremely true. While at Trance Energy last year, there was a heap of good lucking women around - and the majority of people were just drinking!
i think to get trance back on track, we need to take a three pronged approach:
1). make trance sexy again. as mentioned, more class = more women, more women = more men, more men = more drinking, more drinking = more succesful. sad that drinking is the measure/cause of a succesful night. the question is, how do you do this? i think one of the best ideas is to get photographers on board (hired, or users like ITM). when posting pictures after the event, be blatant. post the pictures of the girls who are dressed up etc. it's f'ing shallow, but something done in marketing on a daily basis.
2). production. the majority of my best memories of trance are based around production. sure, i've heard great sets played out with a friendly crowd, but it's always the production which really inspires me, and get's me back to a night. a perfect example was halcyon in sydney. balloons falling from the roof, Gas entirely decked out in a punk theme, a fricking IGLOO on stage! that sort of stuff gets people talking. Obviously, it also costs money, and is hard to maintain, but i think it's often quite overlooked. a lot of production will be based around having 10 gazillion lasers (ANOT), but in truth, small, cheap and effective ideas (spaceman(?) - balloons!) can often be better.
3). drinks vs. drugs this is the hardest issue about trance in australia, and to an extent in the UK as well. trance is seen to be such a hardcore drug infested scene that many who might enjoy the music or production will shy away. if club nights are to bring in more women (see point 1), then they need to shrug this image. In the UK, drugs are cheaper than alcohol in clubs, but this isn't the case in australia - yet the percentages of those drinking or doing drugs is approximately the same (in my experience). in Holland, drug usage is less than the UK, with more people just drinking booze. once we can get this reversal of mentality sorted in aus, the scene will change dramatically for the better. but how do we do this? lower drink prices (somehow ANOT were doing this?) at clubs will make a *huge* difference. ultimately, this is something managed by the club owner, but it might be a good idea to try and put some pressure on them..
thoughts?
Last edited by Jubas on Jan-04-2006 at 10:22
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