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| quote: | Originally posted by Elendil
What about those who don't play live? Gee... ummm... there is more than one way to make revenue as a non touring artist?
Merchandise. Sponsorship. Publishing royalties.
You people don't seem to really know the record industry to begin with. Record sales have NOT BEEN A MAJOR SOURCE OF REVENUE FOR MOST ARTISTS FOR A DECADE. I'm not saying this as some outsider downloading cowboy. I'm saying this as a SIGNED, PUBLISHED artist who has both a Platinum and Gold record here in Canada. 1 dollar per CD (At the most) has never fattened artists wallets. Its ALWAYS been publishing royalties, tour revenue, and sponsorship.
What I'm telling you is that ARTISTS need to re-examine the way they look at their revenue structure.
Their music is ADVERTISING, drawing people to their BRAND IMAGE. Now, how many businesses would KILL to have people downloading their advertisements at the hundreds of thousands? Artists need to look at themselves as corporations, and lets face it - if you are looking for a living in the music industry, thats exactly what you are.
Give away a CD for free, and people will divert funds towards more tangible goods - T-shirts, Posters, Online Journal Subscriptions. Not to mention, the more people who WANT TO HEAR YOUR MUSIC will request it on radio. Gee, Radio? Isn't that where ARTISTS HAVE ALWAYS AND WILL CONTINUE TO MAKE THE MAJORITY OF THEIR INCOME? Why, yes, it is! And what happens when tens of thousands of people are downloading your FREE CD? Other corporations will take note of your success in the industry, and want YOU TO USE THEIR PRODUCTS AS PROMOTION. Gee, amazing! Sponsorship revenue!
Honestly, there is no problem here. The only problem is that idiot artists aren't seeing their chance to SUPERCEDE THEIR LABELS as efficient corporate entities capable of creating vastly more wealth than they could have previously. The old school, non-adaptive, traditional record industry junkies are just going to be left behind in a graveyard of "Where's my record sales!?" while those who had foresight will be cashing in. |
end of story.
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Keep it real, and stay single, always mingle...
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