| quote: | Originally posted by PivotTechno
You can't put a pseudo-avant garde club in the middle of a sea of mediocrity (read: the entertainment district) and expect it to succeed. When you boil it right down, the majority of people who go out these days don't care about out-there decor and freaky mascots running around (well, maybe for the first five minutes), they just want to be where everyone else is.
Successful super-clubs like Guv aside, I'd love to see someone step up and open up a place like Industry again, but that's more wishful thinking than anything else. Combination of just the right capacity, simple yet highly functional layout, absolutely killer soundsystem and bookings that for the better part emphasised the most skilled and forward thinking aspects of the dance music community. Most clubs these days (hell, on most days) are too caught up with flying in the flavour of the moment and hoping each night somehow sticks, rather than building loyalty based on long-term vision. Fuck marketing - whether 50 capacity or 5,000, the best clubs don't follow trends, they create them.
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yep.
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'Music expresses feeling and thought, without language; it was below and before speech, and it is above and beyond all words.' - Robert G. Ingersoll
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