Bro it was sonys attempt at viral.
Guess what. She mad massive major label numbers but no break out sales? It didn't pan out? It was a coup? Because why would anybody buy her stuff when they had her best product right there for free? Oh Yes!

So where is that indie success story aided by a free give-a-way model and the benefit of rampant file-sharing?

quote:

Originally posted by MSZ i heard armada is very poor at communicating with their clients.(multiple sources)

lol..


common people the money is out there, you just need to adapt. no one listen to trance anymore.

This thread really proves to me that producers in here don't understand how DJs shop for music, or how most consumers listen to music. You're all so busy ripping on DJs that you don't stop and consider the business model that they (and therefore you) are operating under

The fact is, that there are few advantages to being on a big label like Armada, or a smaller label with no distribution. You need to be on a label with other tracks that sound like yours, which is known as a good label pushing a cool sound. Armada is so big that they aren't picky enough, small labels don't have enough leverage to really help push your brand. You need something in the middle which is well known by DJs as a good source, not just known by fans as "armin's label".

There remain good reasons why labels work, they function as filters. Most people on here whinge about there being too many tracks released on beatport. But few DJs I know shop for releases by looking through a certain genre. Most of them keep a few labels and artists in their favourites, and come back to them.

Basically, what I'm saying, is that if you're not succesful in selling your music, you probably aren't marketing it right, and your strategy is probably failing to take account of the fact that different labels have different audiences, and therefore different advantages and disadvantages in terms of your career.


/ Cue replies about how "little you care" about how DJs shop/how most people listen to music because you're all "making music for yourselves".

___________________
New Mix: March 2010 Promo
Soundcloud|Facebook

quote:

Originally posted by kitphillips This thread really proves to me that producers in here don't understand how DJs shop for music, or how most consumers listen to music. You're all so busy ripping on DJs that you don't stop and consider the business model that they (and therefore you) are operating under The fact is, that there are few advantages to being on a big label like Armada, or a smaller label with no distribution. You need to be on a label with other tracks that sound like yours, which is known as a good label pushing a cool sound. Armada is so big that they aren't picky enough, small labels don't have enough leverage to really help push your brand. You need something in the middle which is well known by DJs as a good source, not just known by fans as "armin's label". There remain good reasons why labels work, they function as filters. Most people on here whinge about there being too many tracks released on beatport. But few DJs I know shop for releases by looking through a certain genre. Most of them keep a few labels and artists in their favourites, and come back to them. Basically, what I'm saying, is that if you're not succesful in selling your music, you probably aren't marketing it right, and your strategy is probably failing to take account of the fact that different labels have different audiences, and therefore different advantages and disadvantages in terms of your career. / Cue replies about how "little you care" about how DJs shop/how most people listen to music because you're all "making music for yourselves".

I completely agree with you except you also missed another reason why a lot of music doesn't sell. It just simply isn't good enough.

___________________
Like Progressive and Deep House? Grab my latest mix below
http://www.tranceaddict.com/forums/...s=#.UAv1rbRo3h4

quote:

Originally posted by clay does it work for him? im gonna get my music on spotify and iTunes maybe though, but not through a label.

From what I can tell, yeah. He certainly doesn't seem to suffer from any lack of money. A lot of it is probably due to the fact that, for quite a while, he put LOADS of free music online, and used tumblr and twitter to great effect. Not to mention, he's at that special stage of notoriety where he's well enough known, but still underground enough that he's really good at keeping in touch with his fans. Dude's living the dream.

___________________
My Soundcloud
My Bandcamp

quote:

Originally posted by Fledz It just simply isn't good enough.

That's the #1 reason.

___________________

quote:

Originally posted by dj_alfi change your avatar for fucks sake.

quote:

Originally posted by Beatflux That's the #1 reason.

lol have you heard the RADIO? ITS AMAZING. DIRTY BIT!!!

quote:

Originally posted by clay lol.. common people the money is out there, you just need to adapt. no one listen to trance anymore.

i always said that...trance scene atm is a big fake around a man called Armin;
Armin is the number one dj in the world fuck yea !!11; but no one buys his shitz ? uh ? there is something that doesn't work...Armada is another key of that big bull***

___________________
www.facebook.com/Oza.trance

He's wasn't the actual number one. Stats provide plenty of proof David Guetta was supposed to be. You fill in the rest .

___________________

Storyteller Website | Storyteller @ Facebook | Storyteller @ Beatport | Storyteller @ Soundcloud | Stephen J. Kroos - Europa (Storyteller Remix)
Anthony Mea - Get It On (Storyteller Remix)

quote:

If less is more think about how much more more would be. -Frasier

quote:

Originally posted by Storyteller He's wasn't the actual number one. Stats provide plenty of proof David Guetta was supposed to be. You fill in the rest .

Got a link to some solid evidence?
I think the poll is an absolute joke but you've peaked my interest.

___________________
Like Progressive and Deep House? Grab my latest mix below
http://www.tranceaddict.com/forums/...s=#.UAv1rbRo3h4

It's all hearsay unfortunately about a 6 number figure. I can't prove anything and I'm just copying what I've heard in the hallway. There's some interesting stuff out there though.

The fanbase of Guetta being significantly larger than Armin's. If I recall correctly I read a social media research paper where it said Guetta also communicates better and engages his fans more than Armin does, thus making them more likely to vote. Combining better communication and a bigger audience is double win of course.

Edit (I looked it up):
-------
Twitter: Guetta 1.1 mill / Armin 0.4 Mill
Facebook likes: Guetta 19Mill likes / Armin 2.8 Mill
-------

That and the amount of worldwide hits Guetta had last year opposed to the interesting amount of 0 from Armin. Makes you wonder.

Basically there are no statistics whatsoever that speak in Armin's favour.

I also heard DJMag's only truely profitable magazine is the one about the Top100. Apparently that one is good enough to level out the entire year. A bit extra $ for a number one spot might just be what keeps them afloat in the end.

God I'm a whore spreading all these rumours hahaha.

___________________

Storyteller Website | Storyteller @ Facebook | Storyteller @ Beatport | Storyteller @ Soundcloud | Stephen J. Kroos - Europa (Storyteller Remix)
Anthony Mea - Get It On (Storyteller Remix)

quote:

If less is more think about how much more more would be. -Frasier

Last edited by Storyteller on May-24-2011 at 10:32