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Honestly, as much drama/silliness as there is in this thread, I find it fairly interesting to see all these different perspectives and approaches to DJing as both a career and an art form.
Here's a little more insight from my perspective, for what it's worth. Forgive my long-windedness. I'm prepared for tl;dr 
Here in moderately small Dayton, OH, I'm in a bit of a strange situation. The scene (if you'll forgive the term) here has been fairly dead for a number of years, but it really wasn't always that way. There was a fairly decent market for electronic music back in the mid-90's to early 2000's, though it was often more focused along the vein of industrial/goth, big beat, synthpop, and even some hard house, acid techno, etc. The main point being, the younger side of the "going out" group within the city was much more open-minded than the current equivalent. And by that, I mean that they didn't go out to hear the same shit they heard on the radio all day. They were excited to hear new sounds. They had the "what the hell is this song, it's amazing!" mentality that you see very little of today. There was a club here called The Asylum which is pretty much legendary amongst the locals. You had the club packed with hundreds of people three times a week, everyone dancing, partying, smiling... having a great time.

The scene in Dayton was very alive for a city of this size, largely due to the success of the Asylum, a decent rave scene at the end of the 90's, and people just being in the right place at the right time. Eventually, things moved more in a hard dance and DnB direction, and then eventually all but disappeared.
The above picture is but a faded memory to many of my older friends, and unfortunately, something I never really got to experience here.
Fast forward to now. I was never able to really be a part of that scene (I was 14 or 15 years old when things were really going well, and I didn't even really know what this stuff was.) I started going out in the mid-2000's. By then, hip hop had already taken over in the bigger clubs. So now, what we're left with is a group of older, jaded people that used to be involved in the scene, and a bunch of young kids that want to hear Lil' Wayne and Soulja Boy. Anyone who is interested in hearing EDM has nowhere to go, so there are promoters like me throwing smaller parties on weeknights at the top-40 clubs. In a way, it's not really fair to either side... the people wanting to hear new/underground/non-mainstream music don't really associate these clubs with this type of music, so it's hard to build a following. And, the people who regularly go to these clubs end having the "are you gonna play this shit all night?"/"can you play something with words?" situation.
A lot of the twenty-somethings in my town (like myself) didn't really experience the scene as it used to be, and the thirty-somethings in my town saw it at its "peak" and are now fairly jaded and are almost depressing to talk to, since they all pretty much feel that it can "never be like it used to be". Most of the people who have any pull around here are in the older crowd. They try to bring something back, it doesn't go how they want, so they stop trying.
So, it finally all leads back to something semi-on topic. My struggle has been, as a DJ and a small-time promoter, to find a balance between trying to pull out the older crowd wanting to have somewhere to go again, and to find the younger crowd that actually does want to hear and experience something new. This makes it hard for me as a DJ, when I want to play things like Clovis/Bas/Vana/woscar/etc. play.
For me, it's not a job, it's about the music. I don't have a problem with people who do it just "as a job"... I'm good friends with a number of them. However, I also realize that if I only play entirely for myself, I will never get gigs, I will never get anyone to come out, and nothing will happen around here any time soon. If I want to do it just as a job, I have built up enough contacts and scratched enough backs that I could probably have one... and play hip-hop/top 40. It's just not what I'm interested in, personally. I have a day job.
I'm one of two or three people that's doing anything remotely EDM-related in my town that wasn't part of the old "scene" and, in my opinion, it needs a balance of getting the participation of both crowds to work. But, it needs a "fresh blood" approach. I'm someone who is in the unique position of friends with all of the local veterans, but was not involved with the scene back then. So, I'm giving it my best shot, and playing tracks that I feel are dancey and fun enough to get people to dance and maintain interest without feeling like I'm selling my soul. It's not something that's easy.
On the promotion side of things, I'm trying to bring new things to the city. I've been greatly inspired by the rooftop parties that the Culprit guys have been throwing in L.A. and that's not something that has happened around here, to my knowledge. I'm currently working with someone on getting a good rooftop spot to give this a shot here, with the idea that maybe we can start something where there are no preconceived notions about the venue in particular as to what you "should" be hearing.
Anyways, yikes, sorry for the short novel.
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