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Because the main target for Live/Audigy are "normal" people that want to game, watch dvd's and occasionally make some music.
Back in the old days Creative was pretty good for music making (back in the days real pro audio cards still costs lots and lots more). The AWE64 Gold comes to mind. They used their own chipset and all was well.
Then they started using Emu chips, that came from a semipro card and the problems began. The samplerate was fixed to 48 kHz, and much people didn't know that. So if you made your music in any other samplerate, everything you did was internally converted to 48 kHz and back to your samplerate. So each action you performed passed a sample rate converter two times, talk about signal degradation.
That and Creative's drivers were good for consumer stuff, not audio production (latency, crashes in the beginning etc). Some clever people modified drivers from an original Emu card (the well known APS drivers, which became kX later). And latency got better. But you still have to cope with the fixed samplerate.
All this remained until the Audigy 2 Ex platinum (or Extigy). This one doesn't have an Emu chip anymore, but again an original Creative one, which they fixed most problems. But all the hype remains around Live/Audigy. And it's still true that the Audigy is a consumer card with a little musical ambitions (their DAC's aren't the same quality as M-audio's or Terratecs or any other more pro card).
So it's all a matter of what you wanna do. If you want an allrounder, but with main focus on gaming/dvd/... and want to make music on the side, the Audigy 2 Platinum is good enough. If your main focus is music, but still want some decent gaming and surround the Terratec Dmx6fire 24/96 is much better (better asio drivers, AD/DA, DSP is the same as the Audiophile). If your main concern is music and nothing else, look at higher brands like RME.
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