What could extend the busy season further into the winter months?

The best thing you can do here is drop the price. Lowering the cost, even to half, will stimulate demand better than anything else.

What would particularly make people visit in the winter?

What do they currently do there during Summer?

What facilities/attractions/special events would we need to provide?

What does his current business model look like?

Midweek market or weekend market or both?

What do they sell? How do they make money at present?

How could we extend our visitor profile?

Why do you want to do this?

Could we attract adults without children?

Offer romantic couple deals.

Could we attract pensioners?

Offer a pensioner discount.

I'm guessing that this is some kind of accomodation business. If you look at the ski fields they cut they prices by more than 50% in Summer because of the lowered demand. If you want to attract couples in winter than you need to market it as a romantic getaway, like include a log fire, free bottle of wine, free chocolates, on entry, that kind of thing.

If you want to attract children you need to make it interesting for them, but I'm guessing that the people paying are their parents, and the are most keen to get the kids out their hair. So I'd market it to say that they have full day activites, perhaps mountain walking, for the kids while the parents relax.

As for the older people, in Australia many have caravans, so you may offer to let them stay and just eat there or something. Older people often hate being looked after so ensure that that you provide everything but let them look after themselves, bed and breakfast style.

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"The first stage of the great adventure has concluded happily, and here I am installed in Mexico, although I have no idea about the future" Che Guevara

cheers for the reply.

it's an animal farm (i.e. cows pigs sheep etc) that people come to see and can handle the smaller pets like rabbits, mice etc.

price/deals is definately going to play the biggest factor as you've mentioned.

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quote:

Originally posted by Nell cheers for the reply. it's an animal farm (i.e. cows pigs sheep etc) that people come to see and can handle the smaller pets like rabbits, mice etc. price/deals is definately going to play the biggest factor as you've mentioned.

Do people stay or do they just pay an admission price?

Get some tigers and stuff, then people will come...

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"The first stage of the great adventure has concluded happily, and here I am installed in Mexico, although I have no idea about the future" Che Guevara

quote:

Originally posted by Nell What could extend the busy season further into the winter months? -What would particularly make people visit in the winter? -What facilities/attractions/special events would we need to provide? -When? Midweek market or weekend market or both? How could we extend our visitor profile? -How could we attract older children? -Could we attract adults without children? -Could we attract pensioners?

Where a jacket. They are designed to keep people warm.

I am attracted to hot naked women. It's a catch 22 because you cant be naked & where a jacket at the same time.

Dont work weekends, that's just stupid.

Visitors should be given name tags. The Tags should be sticky taped to their naked bodies.

Children are a hassle. Leave a sign on the dorr saying you will only let them in if they have baby sitters for their kids.

pensioners can be attracked by Viagra. Put Viagra in between every item on every shelf.

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