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Someone at the official AvB forums translated it! Thank you!
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Interview: Armin van Buuren
Armin van Buuren: The epitomy of the trance scene
Words: Hans Temmerman, translation by Mudokon
Copyright: Rotationz (www.rotationz.be)
The carreer of ‘rising star’ Armin van Buuren is still going very strong. A few months ago his second artist album ‘Shivers’ saw the light of day and was crowned best dance album in the Netherlands. In the prestigious ‘DJ Mag Top 100’ he stuck to the creditable third place, 12,000 people came to see his ‘Armin Only’ event in Rotterdam and his DVD will be released shortly! On top of that he will celebrate the fifth anniversary of his popular radio show ‘A state of trance’ (almost at episode 250), his year mix of 2005 has just hit the stores and his label Armada signs gem after gem. Aren’t we lucky that Armin has the time for a word or two for us during this hectic period.
Armin, how would you describe your evolution as a DJ and producer the last couple of years?
Well, I think I have been able to release some pressure, people still have high expectations of me, but I have always been the same Armin ever since I started making music back in the day. There is more attention, there are more gigs, my manager David Lewis deals in higher amounts… That figures. Your taste in music matures (which can be heard on Shivers). When you have music in your blood, it won’t get out! I’m not tired, not by a long shot, I’ve just turned 29… We’ve only just begun!
‘Armin, The Next Level’ took place on November 12th in Ahoy, Rotterdam, 9 hours watched by 12,000 people, how do you look back at that?
It was fantastic, I still can’t find the words to describe it! A lot of people figured ‘Armin is going to do something big as well’, but I have been doing ‘Armin Only’s’ since 2001 and they have all been successful. This has been the first on a scale this big though. It took six months of preparation… I had to make a couple of remixes and instrumental versions of some tracks, I had to practice with the drum band, guitarist Ray Wilson had to fly in to practice his act, Nadia Ali (IIO) flew in from New York (we even lost her for a minute), the props were designed thoroughly, I had a lot of hectic days giving interviews and of course we had promotion of all this… During the month before the event, I have been searching for specific records to deliver a perfect set. This made me nervous, I had too much vinyl in my bags. In the end I had played 93 tracks! It was the crowning glory after all these years of work and that’s a fact! Armin Only refers to me, but it’s primarily about the people; there is always a special vibe. Only the people who are there can acknowledge this perfectly, I reckon. It is just magical, because people feel they will be going out of their minds and they will do so in a different way each time (whether it is on the Ocean Diva ship or in Ahoy or in Amnesia in Ibiza).
The theme was water, because Armada (Music) refers to a 17th century invincible Spanish fleet, so the shape of the stage was the hull of a ship.
Speaking of ships; the parties on the Ocean Diva ship, will they take place on other locations than Amsterdam?
There is a lot of interest in the concept ‘Armin Only’ abroad, but I want to be a bit cautious about it, since these are very special events. Maybe Ocean Diva will sail to Antwerp one day, because I have a weakness for Belgium! I want to do more gigs in clubs there (Armin whispered La Rocca). I played in the Versuz and that was super! I make a click with the Belgian people, because they really love trance and I think they are very grateful.
You are very driven and professional; which aspects annoy you?
I am annoyed by the fact that some celibrated fellow DJ’s can barely mix, but still get to be called ‘a superstar’. Apparently it’s not about the art of DJ-ing… I have noticed on more than one occasion that a set which grabs the people doesn’t have to consist of a good build-up, choice of records or skills anymore. My mixes of ‘A state of trance’ are all mixed tonally, but that has nothing to do with being a good DJ already or not. This can be kind of frustrating.
Your most unforgettable moments sometimes have something in common with your radio escapades.
The parties in Beirut and Dubai were supercool! The people came up to me to let me sign their iPods! Each week, they tape my show which is broadcast in over 20 countries (so when will Belgium be next?) We owe trance to the Belgians and ASOT belongs here! The reactions come from everywhere. Guatemala, Australia, New Zealand, Singapore, Norway, Belgium… I can barely keep up! I’m doing this for almost 5 years now and I’m doing it for free, just to let people know about new music. This is not an ego show or an Armada show, but I’m doing it to keep people up to speed from what is popular at the moment or in the near future. It is very nice to see that there is a community on the internet of people who download the show and follow it all intensely. It has developed into some sort of culture! I’m not all secretive about the tracks I play, because this is my respect to the producers. I do owe my popularity to these guys to a certain extent.
Last summer you delivered a super DJ set in the Armada tent at Dance Valley. Your label Armada Music really leaves its mark on the scene nowadays.
We are very satisfied with 2005. We will be on Trance Energy with Armada shortly and we will do some parties at smaller locations, but it has nothing to do with commerce for us, because dance music is supposed to be in clubs. I do not believe in the term concert, but I do believe in the term party. A concert is about the artist, a party is about the people!
You have worked with our good friend M.I.K.E., how was that experience?
M.I.K.E. does not only run his ‘Club Elite’ label with us, but he is a close friend as well, although I don’t get to see him often, since he is very busy as well. Mike is someone to whom I still look up to, because he has meant a great deal for dance music because of his unique sound! Other Belgian producers who are great in my book are Airwave/Lolo, Fred Baker, DJ Fire, Icone…
Would you agree that music should not be called a product?
Yes, but unfortunately it already is… Clearchannel has determined what we are allowed to like and what we are not allowed to like. I don’t want to kick their shins; I respect a company which can handle such great artists, but radio stations take the safe route in order to satisfy their advertisers. Music is about listening figures, target audiences and percentages. Where is the passion for the music? Doesn’t it concern tracks we individually like? That is the reason why I started ‘A state of trance’, because at that moment no radio station played decent trance music. Now different stations have a show for the trance community and I think that is fantastic, it should continue like that.
The newest single from your last album ‘Shivers’ is ‘Who’s watching’ with vocals by Nadia Ali…
It has been a thrill to do this, you know her from IIO (Rapture, At the End). She scored a couple of big hits and I have always looked up to her. Nadia is not an early bird to work with (smiles), but it has been great working on things with her. We wrote this song in 3 hours, it’s about her relationship with her old producer, a very personal story just like the other lyrics on ‘Shivers’. It will be the third single from my album which sounds housier than the previous two trance oriented tracks ‘Shivers’ and ‘Serenity’ (with Jan Vayne, Sensation Anthem 2005) which made it into the top 20 in Holland. To me ‘Who’s Watching’ is an indisputable track which gives you ‘shivers’.
‘Shivers’ was crowned the best album at the ‘Release Dance Awards’ in Holland, the ultimate recognition for you?
Yes of course, I can’t add more to that, it has given me a feeling of satisfaction! There were a lot of people who told me that they did not expect this from me (in a positive way). I have widened myself making this album; it has not become regular trance, which people would have expected from me, but 12 tracks that differ enormously from each other! You can listen to it perfectly everywhere; in your car, in your living room, when you’re sad, when you’re happy… In short, something that will still sound fresh in 10 years and I’m proud of it. It has turned into an experiment and not formulaic music. You’ll have to let the music movement evolve in my opinion. Producing an album with a lot of vocal tracks is very difficult. Don’t ask me which voice I want to work with the most, because I don’t want to engage in a creative fight with anyone (smiles). Every voice I have worked with has its own capacities. Shivers has sold over 20,000 copies in America already, so I’m very glad with that!
January is the month in which you will introduce us to the DVD regarding your phat performance ‘Armin Only, The Next Level’
We will show you what happened behind the DJ booth and on stage, as well as a glance back stage. The extras are even three times as long as the main features. We have included every single video I have ever done and it includes a few specials of the Ocean Diva Ship, 9 hours of material… So if you purchase the DVD, you’ll be getting your money’s worth (smiles). It suits chilling out at your friends’ place. Everything has been mixed 5.1 so with a dolby surround setup you can relive those moments perfectly.
People shout your name, even in places you have never set foot in. What does that do with you?
I can’t get used to it, man! Of course I realize that I’m popular and that I’m doing well, but I’m still a regular old Joe from Holland (smiles). It is an honour, but I’m not at all different from you or whoever. I’m very aware of the fact that people who come to see me have paid a lot of money to be there, so who am I to worship myself? People come to get a perfect night out, it’s not about my ego, it’s about the people who I give a nice feeling when they go home afterwards.
We think that each second a shot is fired in the Middle East and we have to take cover to avoid shrapnel. I have been to Israel, Jordan, Beirut and Dubai within the last 3 months and it has been great each time! Those people over there know exactly what goes on in the music business, but Beirut has been to most bizarre though. They had photocopied the cover of my album ‘Shivers’, enlarged it by a factor 100 and suspended it behind me on stage. There were about 6,000 people in Lebanon (the week after my big event in Rotterdam) chanting my name again! You would think that a country dipped in misery, at war with Syria, where fundamentalists are a constant threat, can explode at any moment. But to me it was one big happy event with smiling faces everywhere.
Will it be difficult for you to associate yourself with a specific sound or are you going to widen yourself even further in the future?
Trance has been spit on in the past… I’ll never disrespect my roots! Trance has made me big and I’ll stay loyal to it, but I think there are a lot of possibilities within trance. Trance has got a negative name due to the commercial parties and people who talk badly about it because they just don’t get it… Too bad, because trance to me is something completely different from what the ordinary mass thinks it is. Trance is a feeling and that’s why I call my show ‘A state of Trance’; it’s about the state of trance which keeps on growing. The press wants to categorise styles, but that’s not supposed to happen. We all make electronic music in order to entertain people, why would we spit on each other’s style?
You are doing a lot of things at the moment, are you able to keep up with all that’s going on around your persona?
Well, the forum on my website is moderated by 2 people. They give a lot of feedback of what is going on. They rarely delete posts, because fans treat each other’s views fairly. It’s pretty funny that I’m in contact with my fans through different channels, like internet and with you, the interviewer. This offers me the chance to communicate with the people in an unprejudiced fashion and that is awesome! The trance community is one big family; somehow they feel positively connected with each other.
Who is the undisputed producer of 2005?
Sander van Doorn! He has delivered a new sound at exactly the right moment. He is a nice guy who knows how to bring his sound into the techhouse and progressive scene as well, because his sound is universal. I really hope he will sign with the perfect management.
When there is a little space in the agenda to relax, what would you do?
I play with my cat which my girlfriend gave me (you can tell by Armin’s hands). Furthermore: scuba diving when I’m on vacation and I’m an avid fan of watching DVD’s.
Perhaps a little last word for the fans from Belgium?
I hope to see them in a club soon! They been one of the most grateful audiences the last couple of years and I think Belgium should be proud and get more respect. They are in a way the inventors of trance and on top of that, I love Belgium as a country.
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