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1. How many energy bars have you bought in the last year?
too many to count - est. 200+
2. If you've bought one or more, why did you buy the energy bar instead of a meal?
easier, not enough time to make/stop for a meal
3. What time of day do you, or would you usually eat an energy bar?
i eat protein plus power bars for breakfast on weekdays. i eat clif bars before/during/after practice & games - afternoon & evenings.
4. Where would you be most likely to purchase an energy bar?
online - performance bicycle
5. What do you look for when purchasing an energy bar?
taste, ingredients, calories & fat
6. How many times a week would you say that you eat a proper breakfast?
7
7. On those days that you do not eat a proper breakfast, what is the number one reason why not?
always eat breakfast!
8. How many times a week do you have a coffee in the morning?
2-3
9. If there was an energy bar that provided everything you needed for a breakfast in the morning, plus the energy of a cup of coffee, would you buy it?
yes - as long as the energy bar is high in protein
10. How much would you pay for it?
$3
11. When attending all night dance parties, do you find yourself getting hungry?
YES
12. If an energy bar provided enough food energy to last you throughout the night, plus the energy of an energy drink, would you buy it?
YES
13. Given that energy drinks can cost $6-8 at a nightclub, how much would you expect to pay for an energy bar? Would you buy it at this price?
$6, YES
14. What comes to mind when you think of Red Bull?
ick! don't like the taste
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