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The Grey Cup, in future will be called..
the fn geniuses running the CFL are going to sell the rights to the name of the grey cup. In future, for a measly ten million or so, a company will be able to have the event named after them. For example, The Rona Grey Cup, The American Express Grey Cup (the irony), etc. I haven't watched football in decades, but the thought of this somehow makes me feel really, really dirty...corporations suck the bag.
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I'm gonna eat your brains, and gain your knowledge.
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