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You're right, you don't know how many people will turn off if you play a certain tune, but most people will be listening in the car, or just have it on in the background so they're normally willing to sit through quite a few records they don't like before they'll turn it off, maybe they'll just leave it on anyway... a lot of the time it's more hassle to change the station than just stick listening to what they normally listen to.
But radio's much more about presenting some music than trying to please a crowd. People who like your show will tune in, people who don't won't. You can add to the appeal with competitions, guest mixes etc.
Have a think about why you listen to a radio show, what keeps you listening etc. It varies from person to person, I personally don't listen to a lot of radio but when I do it's normally in the car and I'll just pick a station and stick with it for the whole journey (I'm not picky enough to swap station every few songs to try and find something I might like more!)
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Stu Cox | 

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