booka shade & mandy live @ 1015 ftMFw...

booka shade will be at coachella on apr 27, which leaves saturday apr 26 open. mandy's us tour starts apr 23.

do it taj.

do it.

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Tip of the iceberg

here's another article i found...hmmm...

1015 Folsom edges toward the live rock market
By Jennifer Maerz
Published: January 23, 2008


Jake Poehls

1015's Lisa Mongelli and Joshua Carter.

Without any signage on its plain gray facade, 1015 Folsom has attracted innumerable club kids over the years, revelers congregating for international turntable icons like DJs Paul Van Dyk or Felix da Housecat. Of course, the space has also attracted its share of trouble, including a deadly shooting inside the club in 2006.

This year, 1015 is organizing a facelift — one that has little to do with its remodeling and more to do with its image in the music community. Six months ago, 1015's owners hired Peter Glikshtern as a general manager to take the club in a new direction. He is well known in San Francisco's nightlife scene, having opened a cool little sliver of a dance club called Liquid in the Mission back before the dot-com bust (he still owns the space on 16th Street near Capp, which is now called Pink). He also opened Mighty and Club Six before selling those venues to their current owners. Of his goals at 1015, Glikshtern says, "We're working to be more of a live-music-oriented venue, bringing in bands — rock 'n' roll, rap, and electronic acts, trying to make a real concerted push in that area." (One prominent upcoming example: Too $hort performs at 1015 on Feb. 28.) The ultimate goal is for the space to become a viable outlet for big-name live acts, the same talent that packs 'em in at places like Great American Music Hall, Bimbo's, the Independent, and Mezzanine.

Asked if his vision means a decline in 1015's DJ bookings, Glikshtern says, "That depends on how much success we have and how quickly. My feeling is that [live acts] have been the trend for a while now, and we need to get with the program."

Said program includes tweaks like revamping the club's Web site as well as a name change at the end of March (on which Glikshtern is keeping mum). It also means bringing in a rock-oriented booker, Joshua Carter of 3 Udders Productions, who will share duties with electronica and rap promoters.

Sitting under the pulsing pastel glow of 1015's Sutra Lounge with the club's PR head and show manager, Lisa Mongelli, Carter discusses his vision for the club's 800-capacity main room. (There are four different rooms outside the showroom to which you can escape for beverages.) He throws out names like Wolfmother, Muse, and the roster of Mike Patton's experimental label Ipecac as dream artists to light up 1015's marquee (according to Carter, the club will finally place a marquee outside to take advantage of Folsom traffic). "Having Green Day here is a pipe dream," he says, before adding that his interest in Bay Area acts isn't limited to superstars: "Local bands like Audrye Sessions and Every Move a Picture and Lovemakers would be a good fit here."

For now, though, the transition to live rock hub will be a slow one. Live 105 and Popscene have thrown their support (and a couple of their DJs) behind Carter's first night at 1015, when the Donnas headline on Friday, Jan. 25. The ink has yet to dry on any other deals, but Carter promises "great things to check out" in March and April, with new shows once a month. "Once other agencies discover this is a great place to bring bands, hopefully we'll have live shows once a week or more," he adds. "Our ultimate goal by summertime is to have premium talent once a week."

With more than a dozen venues already competing for live music attractions, the club has its work cut out, but Glikshtern hopes fundamental transformations at 1015 will alter attitudes about the place. "It's not just a music format that I'm trying to change," he says. "I'm trying to change the club as an organization. This is a very old entity. It's been around for well over 20 years and I'm trying to shake things up a bit and make it more of a positive, fun place." If Glikshtern and Carter's ideas become reality, it'd be a trip in every sense of the word to see, say, Mike Patton's Fantômas in a room featuring a cascading water wall and electric-blue LED displays.

quote:

Originally posted by LYNDSAYwhaaat? here's another article i found...hmmm... 1015 Folsom edges toward the live rock market By Jennifer Maerz Published: January 23, 2008 Jake Poehls 1015's Lisa Mongelli and Joshua Carter. Without any signage on its plain gray facade, 1015 Folsom has attracted innumerable club kids over the years, revelers congregating for international turntable icons like DJs Paul Van Dyk or Felix da Housecat. Of course, the space has also attracted its share of trouble, including a deadly shooting inside the club in 2006. This year, 1015 is organizing a facelift — one that has little to do with its remodeling and more to do with its image in the music community. Six months ago, 1015's owners hired Peter Glikshtern as a general manager to take the club in a new direction. He is well known in San Francisco's nightlife scene, having opened a cool little sliver of a dance club called Liquid in the Mission back before the dot-com bust (he still owns the space on 16th Street near Capp, which is now called Pink). He also opened Mighty and Club Six before selling those venues to their current owners. Of his goals at 1015, Glikshtern says, "We're working to be more of a live-music-oriented venue, bringing in bands — rock 'n' roll, rap, and electronic acts, trying to make a real concerted push in that area." (One prominent upcoming example: Too $hort performs at 1015 on Feb. 28.) The ultimate goal is for the space to become a viable outlet for big-name live acts, the same talent that packs 'em in at places like Great American Music Hall, Bimbo's, the Independent, and Mezzanine. Asked if his vision means a decline in 1015's DJ bookings, Glikshtern says, "That depends on how much success we have and how quickly. My feeling is that [live acts] have been the trend for a while now, and we need to get with the program." Said program includes tweaks like revamping the club's Web site as well as a name change at the end of March (on which Glikshtern is keeping mum). It also means bringing in a rock-oriented booker, Joshua Carter of 3 Udders Productions, who will share duties with electronica and rap promoters. Sitting under the pulsing pastel glow of 1015's Sutra Lounge with the club's PR head and show manager, Lisa Mongelli, Carter discusses his vision for the club's 800-capacity main room. (There are four different rooms outside the showroom to which you can escape for beverages.) He throws out names like Wolfmother, Muse, and the roster of Mike Patton's experimental label Ipecac as dream artists to light up 1015's marquee (according to Carter, the club will finally place a marquee outside to take advantage of Folsom traffic). "Having Green Day here is a pipe dream," he says, before adding that his interest in Bay Area acts isn't limited to superstars: "Local bands like Audrye Sessions and Every Move a Picture and Lovemakers would be a good fit here." For now, though, the transition to live rock hub will be a slow one. Live 105 and Popscene have thrown their support (and a couple of their DJs) behind Carter's first night at 1015, when the Donnas headline on Friday, Jan. 25. The ink has yet to dry on any other deals, but Carter promises "great things to check out" in March and April, with new shows once a month. "Once other agencies discover this is a great place to bring bands, hopefully we'll have live shows once a week or more," he adds. "Our ultimate goal by summertime is to have premium talent once a week." With more than a dozen venues already competing for live music attractions, the club has its work cut out, but Glikshtern hopes fundamental transformations at 1015 will alter attitudes about the place. "It's not just a music format that I'm trying to change," he says. "I'm trying to change the club as an organization. This is a very old entity. It's been around for well over 20 years and I'm trying to shake things up a bit and make it more of a positive, fun place." If Glikshtern and Carter's ideas become reality, it'd be a trip in every sense of the word to see, say, Mike Patton's Fantômas in a room featuring a cascading water wall and electric-blue LED displays.

WOW that is sad..

I guess the glory days of sweaty packed 1015 nights are over(save PVD)
I really hope they don't completely change they inside of that place, but I guess you can't really blame them too much as I haven't seen that place jam packed(save PVD) in years, so I asume the money isn't rolling in like it used to...some of the blame for that could go to Ruby Skye right

Hope this is a Friday night focus...

And Ten15 is going to change it's name? I do believe that's something I said I'd do because the name "Ten15" on its own has a bad image....look how Palace --> Avalon .... Q-Topia --> Vanguard ...in LA worked. New name can bring new chances.

That article worries me though...mainly because there's no talk of continuing to focus on EDM...we'll see. A place the size of Ten15 can't survive doing rock nights all the time. It will be hard to draw people for the other rooms.

Anyhow, just hope it's more of a Friday night thing...cause I think that'd be smart for Ten15 to do. Do believe I mention that in my megapost awhile back in some thread Taj made. But I think I used hip-hop as an example....it's about staying in business and making money in the end. Just hope they done leave out the long-time followers.

quote:

Originally posted by DaveT A place the size of Ten15 can't survive doing rock nights all the time. It will be hard to draw people for the other rooms.

Is there a huge draw for rock/concert nights in SF right now? and considering all the other places(Warfield,Fillmore,Mezzanine, etc)
will they even be able to get bands to want to play there? I would almost think they would have more success with a complete inside outside remodel/name change and keep big name trance DJ's coming in

after reading that article, here's my take on it. i think the article is there to put out a message of change to attract new business so it's talking big. they wanna go in a new direction to bring in money, but the goal in the end is to bring in money so how that happens is not set in stone. with so many other venues around sf that already do it well, 1015 will keep trying to push into the rock concert arena until they realize edm is still a favorable balance to the schedule. i don't ever see it going 100% rock/hiphop. i think they're gonna start with fridays just so the place is making money on those nights again. if anything the goal here is to push into wednesday, thursday, friday traffic like the other venues are. if it begins to encroach on edm saturdays a little, that will only stir more demand and bigger crowds when edm does come around. when trance nights start filling up the club better, then management will start appreciating what it brings to the place more. i think it is a smart idea to try and bring in other nightlife scenes to help turn around the failure that is friday nights there, but saturdays are the last thing 1015 needs to fix. right now it's the only thing they got goin for the place. and there's no way the new gm is gonna just throw away the relationship the club has with pvd and a&b's agencies.

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besides do you know how many sick edm live acts there are out there?.... chemical brothers, daft punk, trentemoller, booka shade, m.a.n.d.y, gui boratto, junkie xl, imogen heap, hybrid, infected mushroom, giuseppe ottaviani...

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The Donna's show was WHACK i heard. (this "venture" will not be successfull imo). 1015 just needs a CRAP LOAD of promotors. and i dont think that a name change would be a bad idea...
+1 on guiseppe ottiavani

quote:

Originally posted by R!CH booka shade & mandy live @ 1015 ftMFw... booka shade will be at coachella on apr 27, which leaves saturday apr 26 open. mandy's us tour starts apr 23. do it taj. do it.

BOOKA SHAAAAAAAAAAAADE!!!! por favor taj!

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quote:

Originally posted by R!CH if he doesn't do it, then mezzanine will. last time they filled the entire club to the back on a wednesday night and it was one of the top shows of the year for me.

i know, i missed that show

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