Tiësto and Coca-Cola to collaborate for the Beijing 2008 Olympic Games
Tiësto and Coca-Cola to collaborate for the Beijing 2008 Olympic Games
As the world joins together for the Beijing 2008 Olympic Games this summer, Coca-Cola has invited Tiësto to produce a track that properly expresses what the occasion means to him.
Tiësto had been provided with a theme and using his music as his form of expression, he created a song that expanded on his inspiration, drawn from the theme. The title of the track he created will be "Global Harmony".
The collaboration is based on the contribution of Chinese visual artist Xiao Xue who designed a new limited-edition Coca-Cola bottle. The graphic arts featured in the design, were then united with Tiësto's track, thus showing the basis of the concept: the possibilities that emerge when cultures of all parts of the world come together.
Both the artistic and cultural exchange of this first ever project resulted in a total of eight limited-edition aluminum contour bottles by the title "WE8", which refers to the collaboration between West and East around eight different themes.
The eight unique bottle designs, together with their respective music tracks are available for free download from the dedicated Coca-Cola homepage.
Re: Tiësto and Coca-Cola to collaborate for the Beijing 2008 Olympic Games
quote:
Originally posted by DCgirly
Coca-Cola has invited Tiësto to produce a track that properly expresses what the occasion means to him.
Don't we have plenty of "corporations paid me a bunch of money to put my name on something someone else produces for me" tracks with his name on them already?
Also, wasn't "Parade of the Athletes" bad enough to have to endure one time?
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May-16-2008 17:25
Clovis
techno jungle shit
Registered: Apr 2004
Location: Los Angeles
NO he hasn't sold out, he's just doing what he believes in for his fans!
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Originally posted by ********
Seplling don't demonstrate intelligence and educatoin - knowing does.
May-16-2008 17:25
elFreak
Blood Diamonds and Salsa
Registered: Feb 2008
Location: With Juan Pachanga Eating Tacos. Ah Ha Si Mi Gusta.
i`d do it for the kind of dough he is getting, and you all know i hate tiesto. Asia man, fuck armani...money.
Originally posted by Clovis
NO he hasn't sold out, he's just doing what he believes in for his fans!
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May-16-2008 17:30
Kinezi
Supreme tranceaddict
Registered: May 2008
Location: Location
I would prefer to see Tiesto at centre-stage representing EDM, than say guy who made Unfinished Symphony or some other one classic.
May-16-2008 17:31
ReclusNdangrmnt
Platipus Addict
Registered: Jan 2008
Location: SoCal
quote:
Originally posted by Kinezi
I would prefer to see Tiesto at centre-stage representing EDM, than say guy who made Unfinished Symphony or some other one classic.
There are better Ultra Records artists...Like, say...SvD.
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May-16-2008 17:33
DRM
I Choose Noise
Registered: Mar 2001
Location: Somewhere where it's raining
quote:
Originally posted by Kinezi
I would prefer to see Tiesto at centre-stage representing EDM, than say guy who made Unfinished Symphony or some other one classic.
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