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Why is Tiesto so big?
Anyone wonder how an average DJ could get to such a superstar status?
My answer is the man behind the name has created, or had created for him, a brand, Tiesto that has had mass market appeal to mostly European dance scenes. His mixing is nothing special, but yet, the guy is a super star. It's all about how a DJ brands himself, promotes himself, how well the record label manages the brand. Tiesto is the Wal-Mart of DJ's!
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