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A lot of people prefer the tactile relationship that you have with vinyl - I mean how to manipulate it, change pitch, scratch etc.). DVS like serato give you that control with all the benefits of a fully digital system.
Also, a lot of people have turntables already so rather than sell them and buy all new digital kit, they just have to spend a little ($500?) to go digital.
Also, you can also use the timecoded CD's which means it gives you more flexibility with the system you might have to play on (i.e. some clubs do/don't have turntables).
Also, the serato system is quite excellent in terms of a program - the interface has a lot of functionality while being intuitive, the music organization structure is great, and the system really does work well (very low latency and decently realistic representation of vinyl manipulation).
Final scratch is good too and I know people who swear by it, but my main experience is with serato and it just works so well.
hope this helps.
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