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Big names in small towns
I run a monthly EDM night (last Thursdays) in Dayton, OH. It's a fun little night, but I'd like to bring it some more attention. Keeping the EDM scene going in Dayton takes a lot of effort, and I'd like to do something stand-out.
Keep in mind that I plan and promote this event, but do not do it to make money. I get all the money that comes to the door, but I usually hand it straight back to my DJs. I do it simply because I want to do it. I am perfectly happy to break even, or even lose a little money, if I have a successful night. (Assuming the bar does okay and the venue is happy.) I'm happy to provide one of the few EDM nights in town.
Of course, the thought of bringing a big (or semi-big) name into town creeps in every now and then. Obviously, the major hurdle is money. While I don't care about making money (I have a day job), I do care about not losing a huge chunk of it.
So, if I go this route, I'm kinda stuck between having a "kinda big" DJ play, which would be cheap (especially on a weeknight) and not having to worry about losing much money (but probably wouldn't really bring many people in a town like this anyway), or bringing a "really big" DJ in and probably losing a lot of money.
Not exactly sure what I'm asking here... really just looking for thoughts/experiences/advice from other people who are in my kind of situation: promoters of an EDM night in a small town. Maybe some of you have been down this road and can share your experiences.
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