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Totally agree with L4C. I think that what we're seeing lately (e.g., with Waves) is a response to increased competition from smaller companies whose products are cheaper, as good/better, and already 64-bit. So, the big developers of yesteryear are not making any money by inflating their prices. The big studios bought their products years ago and piracy has become so rampant among everybody else that there is no money to be made these days, so they're slashing prices to generate sales during a stagnant period.
I could be wrong, but I think that these developers who are charging an arm and a leg for their software are pretty stupid because: (1) it's hard to be considered "elite" in the software world when the best products are merely emulations of hardware and/or only marginally better than something costing a fraction, and (2) the market for these expensive products (e.g., bigger studios and a handful of hobbyists) is pretty small - most people will just use cracks if something is out of their price range. You're not going to stop the piracy, so I think that your best bet is to price them reasonably and try to maximize the number of people that will actually pay for them. Valhalla is a perfect example - his Room reverb is getting rave reviews from everybody and it's considered a serious contender for the likes of Lexicon, 2C Audio, Acoustic Arts, etc., yet it's only $50 and it's selling like crazy. Unfortunately, he will probably get bought up by a larger developer who will jack the prices up, but that's a whole other issue.
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