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What they really mean...
Just thought I would compile a small list of things that I have seen in reviews of lesser nights, unknown DJs and generally a list of things to avoid putting on your flyers....
Intelligent dance music = Up it's own arse self indulgent crap that only the producers/DJ will actually enjoy.
Ground Breaking = Been done before by 1000's of DJs.
Ahead of it's time = So fucking weird it will never catch on.
Experimental = Trying to be different in the most cliche way possible.
New Age = New age anything just means that the people who think they are trendy have discovered something that's been underground for a few years.
Alternative = Alternative to what?
A sublte blend of DnB, Trance and Postmodern Techno = We know fuck all about music and actually play House.
Up and coming on the local scene = Never heard of them before and in about 1 month you will probably never hear them again.
A synical look at the world of promoting by Nem...
Cheers
Nem
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https://www.mixcloud.com/Calvin_Karass/
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