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Oh, this place looks excellent, especially the review. 
| quote: | Midtown megaclub Touch opens tonight with Studio 54 aspirations—and some highly technological bar tops
By Perrie Samotin
Metromix
November 29, 2007
U can't 'Touch' this
Clubbing in New York isn't what it used to be, and the team behind new nightspot Touch knows it. All New York vets, they can recall a fonder day when bona fide clubs reigned supreme—and hope to re-create the sensation with their new spot, opening tonight.
The 12,000-square-foot club—housed in the former Float space—has undergone a multimillion-dollar gut renovation, whose finished product is the vision of nightlife designer Fernando Flores (230 Fifth, Plunge, Gramercy Park Hotel).
While not surprising in all its typical monosyllabic and slightly dramatic glory, the club's name actually stems from the club's main gimmick (what are you these days without one?): a "hands-on" theme that extends to a high-tech, interactive SensaCell bar top that reacts to patrons' every movement, affecting the colors of the room through LED panels.
"We want to bring back the mixed format of large nightclubs, in the same genre of Tunnel," says Touch's director of operations, who goes by the name Sauce.
When asked about the type of crowd Touch aims to attract, the response was quick—and devoid of any modest hopefulness. "A very high-end, celebrity, trend-setting crowd." says Sauce, who references Cain and Marquee as lounges (not clubs) that have successfully achieved this and cites Marquee as an establishment that comes close to the overall idea of Touch. He doesn't, however, consider it a competitor, because they're without a full dance floor.
"It's going to be very difficult to get in, [like] Studio 54, " Sauce adds, claiming the only way past the ironclad door is to know someone or be an all-around "fantastic clubgoer."
So will the average New Yorker looking for a fun night out actually be able to get in? After all, this native-New York writer knows for a fact that Tunnel, in the '90s, let her slightly underage, non-celebrity ass in when all she wanted to do was dance.
"The average New Yorker is high on our list these days," Sauce responds, likely referring to the idea of what New York has become.
If you're not blessed with club connects or if you’re without recognizable club royalty status, it looks like you're on your own. New Yorkers, according to Sauce are "ingenious" when it comes to matters such as this and cryptically recommends figuring out a way to get in. “Use your noggin," he advises.
Stay tuned for more on Touch, as we brave the doors tomorrow (in our Studio 54 finest, of course).
Touch
240 W. 52nd St. (between Broadway and Eighth Ave.)
Thur. – Sat., 10 p.m. – 4 a.m.
touchnewyorkcity.com
http://newyork.metromix.com/bars-an.../259744/content |
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Touched by a bouncer
Getting inside Midtown's newest nightspot, Touch, was breezy. Staying in, not so easy.
By Perrie Samotin
Metromix
November 30, 2007
Critic's Rating:
1 of 5 stars
Touched by a bouncer
If getting hassled by power-drunk bouncers at a club—after you've already been there for three hours—sounds like fun, run to Midtown's new nightspot Touch.
After previewing it throughout the week, we swung by the Thursday-night opening of this Midtown nightclub, or, as we like to call it, "that club that claims they are the new Studio 54." Arriving at 8 p.m. right in time for the "V.I.P. press reception" (aka free drinks), we got a chance to observe the space, mingle with those involved and chill out on the club's narrow 1980s-esque wraparound balcony, where we remained for the duration of the evening, having a damn good time.
We were aware that the club officially opened to the public at 10 p.m., and we were curious to see if the patrons resembled the "high-end, celebrity, trendsetting crowd" as much as Touch's director of operations, Sauce (yeah, one name only), claimed they would.
As expected, it did get crowded quickly, though our balcony remained fairly comfortable. At around 11 p.m., this writer excused herself to use the loo—a minimal effort that took perhaps all of four minutes. Upon returning, a long line had formed at the balcony, clearly now being used as a V.I.P. area. This was fine with us, because we wanted to go have a proper look around the club and gather material for our review since it was packed with the public.
Well.
Faced with an extremely—obscenely—nasty bouncer, we were refused admittance back to the seats where we had been for the past three hours— the seats where our bags and drinks were. After about 10 full minutes of trying to explain who we were and that we had already been sitting, we gave up. This none-too-sharp bouncer clearly was given direct instructions to be "tough" (like Studio 54, no doubt) although we assumed the proprietors of a club that hosted press earlier might have clued them in. After about eight snarls of "I don't care who you are!" we attempted to squeeze past him to grab our belongings, when he decided it would be a good idea to physically block us.
It was a complete fiasco. And the irony of it was that we had zero designs on chilling in what fast became the V.I.P. section. We just wanted to grab our stuff so we could head to the main floor.
Needless to say, we left (after a guest grabbed our belongings for us), not to return. And we hate to be the one to break the news, but a "celebrity, trendsetting crowd" it ain't.
Oh, and just as an added bonus: The coat check lost one of our hats. A nice fur one.
http://newyork.metromix.com/bars-an.../261445/content |
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