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mastering has a few purposes.
1) to increase the overall volume of a track with out distorting.
2) To emphasize, clean up, and make certain sounds sound better in a song, done by eqing different frequencies.
3) To widen up a song, meaning to spread the stereo range farther (eg more distinction between left and right channels).
And of course there's a few more, these are just the most common.
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