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Did you buy a guide on how to produce also? To me, guides like those are no different than a book titled "how to get good ideas" or "how to be creative".
If you are passionate about learning how to do something then you should be passionate enough to learn it the hard way. Finding resources on the basics of DJ'ing isn't too hard. If you know how to produce then you already know about song structure so thats a good start. Beatmatching is a simple concept but takes practice to master.
You can't be taught creativity. My advice is to listen to as many DJ sets as possible, figure out different techniques and styles. Learn techniques that match your DJ vision. Find DJ's that are similar to your tastes and see what kind of tracks they play. That should give you a good start.
Don't waste your money on those DJ "guides". If you want specific info about techniques, hardware, etc. then just ask around whether it be on this forum, another forum, or a DJ you know in person. Their are plenty of resources available if you take the time to look 
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