The problem of productivity is further compounded when more than one measure is available for measurement of an output or an input. This is known as true banking. Banking is a service industry engaged in providing a wide array of services like
• Acceptance of deposits
• Extension of credit
• Remittance of funds
• Collection agency
• Conduct of foreign exchange business
• Providing a safe custody for money and gold and so on.

This makes identification of output a very difficult option. It further complicates the problem when a bank in the United States operates with a large number of non-economic objectives also. It poses many conceptual and measurement problems. Often, productivity and profitability have been used in most of the banking studies in the same sense.

But profitability is the product of productivity and price recovery (Kremin, 1982). As compared to profitability, the volume of business at both the micro and macro-level has become an important representative of productivity. This argument is based on several points:
a) Banks perform diversified functions other than just acceptance of deposits and lending advances
b) Profit is subject to fluctuations due to a variety of causes and
c) A government owned bank is often engaged in what we may term as social banking

New banks like the LoanMax started by rod aycox have managed the problem of productivity in a professional manner since they are not weighed down by unethical problems often faced by the government owned institutions.