Why is it that when I browse Discogs for 10+ year old releases most of them are by some alias of someone that has like 25+? Why was this so widespread back then compared to now?

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Klangkarussell - Sternenkinder

Due to contracts with labels?

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Longest (classic) Trance playlist on YouTube (5000 tracks released up to and including 1997), click here

right now is not about music, it's about marketing. You have to have your name widespreading mouth to mouth constantly. If you have several related projects it's hard for people to follow you. Right now you have to schedule your releases to be apparent. All the newcomers this year(or previous ones) to the edm scene have something in common:

They released a "hit" and flooded the market with several mediocre songs, then released another hit and boom. Instant top 100.

I guess the records would sell anyways back then, nowadays you need more of a brand.

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http://soundcloud.com/subtara

quote:

Originally posted by Rodri Santos right now is not about music, it's about marketing. You have to have your name widespreading mouth to mouth constantly. If you have several related projects it's hard for people to follow you. Right now you have to schedule your releases to be apparent. All the newcomers this year(or previous ones) to the edm scene have something in common: They released a "hit" and flooded the market with several mediocre songs, then released another hit and boom. Instant top 100.

This.
Take Oliver Lieb for instance. He released Fragile in 1993 under his L.S.G. alias which became an instant classic. But simultaneously he released the equally good track "The Fall" under his Superspy alias.
And the year after he released loads of great track under many aliases such as The Ambush, Mindspace, Paragliders and Spicelab. Seems like people back then didn't had the massive urge to market your name everywhere.

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My new oldskool TRANCE mix!

Ferry also has a few, like >30

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Longest (classic) Trance playlist on YouTube (5000 tracks released up to and including 1997), click here

u had one alias each "project" or genre of music/style. todays producers hardly managed to put together more than 5 tracks and if they do theyre all the same so theres no need for other aliases. also theres the label thing but i think more theres the project or style aspect of it and producers of that time made 5-10 tracks a month, putting all of them out under the same name would steal attention from each of them.

OMG, tell me about it. Trance was so much better back then, you know? The aliases just meant the artists were more into their ART. Today is so plastic, it's all marketing and silly baubles to attract the ignorant plebeians.

There's nobody operating under numerous aliases today at all. None. Not compared to the oldschool. God, trance was so good back then...

Last edited by enydo on Nov-19-2012 at 01:04

It used to be soooooooo gooooooood

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Aliases are less feasible these days because of Discogs and the internet. Back in the day, people could use them for several years before anyone figured out who it belonged to. That's just one reason among many...

quote:

Originally posted by Rodri Santos right now is not about music, it's about marketing.

oh.

Back then only 5 people made music, so you kind of had to create loads of aliases so people thought an army of different producers churned out that many records.

Now there are 50 million producers active in Belgium alone (roughly 5 producers to every inhabitant or so), and you don't need that any more.

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