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Club246 launches biggest Electronic Music Radio Network in Canada. (pg. 2)
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| dEsidEL |
i've always wondered how ratings are gathered for radio ..
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| Mr Rogers |
very proud of u guys..
GOOD JOB!
keep the electronic pump'n |
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| paul d engineer |
Three times a year in spring, summer and fall, an organization named BBM (http://www.bbm.ca) sends out surveys for random people to fill out. The survey asks the people what radio stations they are listening to between various hours of the day.
The results are then added up, broken down into age groups and published in a BBM rating book which comes out 3 times a year. The Summer rating book is kind of a in-between and does not really count, the ones that advertisers really want to see are the Spring and Fall books. This is why around those two seasons you see a lot of radio station promotions going on.
The higher the percentage a radio station gets the more listeners they have.
So for example, if a station receives a BBM rating of 10% in a market that has 1000,000 people, they can expect to have around 100,000 listeners.
Radio stations also unofficially keep track of their listenership by counting the number of phone calls they receive during different hours of the day. Studies have been done that show that each listener phonecall represents around 1000 listenrs depending in the market size and that only about 7% of all listeners call in. |
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| Rocco |
| there is also another way to tally the number of listners on the highway. RJ was telling me about it one time... has to do with the number of signals locked in or something... i forgot.. RJ? |
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| Plavka |
| I love the trance being played tonight! last night I wasn't digging it :sadgreen: |
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| crazedcanuck |
PLayer links never work 4 me, using Real Player...
:whip: |
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| dEsidEL |
i don't have Real Player installed anymore either ..
i really hope u guys start streaming on Shoutcast soon !
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| Möbius |
| quote: | Originally posted by Rocco
there is also another way to tally the number of listners on the highway. RJ was telling me about it one time... has to do with the number of signals locked in or something... i forgot.. RJ? |
I don't know if that would work, simply because radio is a broadcast technology, it's simplex. Information only travels in one direction, no information is sent back to the broadcasting station, so therefore there is really no way of telling who is connected.
Why would they go to all the trouble of doing those surveys if all they needed was an electronic device that could calculate the number of users connected and how long they've been connected??
Though I could be wrong....:p |
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| dEsidEL |
i also predict that this year.. Paul D Engineer will become Toronto's Markus Schulz..
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| paul d engineer |
| quote: | Originally posted by Möbius
I don't know if that would work, simply because radio is a broadcast technology, it's simplex. Information only travels in one direction, no information is sent back to the broadcasting station, so therefore there is really no way of telling who is connected.
Why would they go to all the trouble of doing those surveys if all they needed was an electronic device that could calculate the number of users connected and how long they've been connected??
Though I could be wrong....:p |
You're right, the only ratings that are measured electronicaly are the TV ratings. There is a special box which connects between your antenna (cable tv) and TV. It detects which channel you watch when and logs it. For radio that's kind of hard to do (although there was a company that tried it) for the reason you stated.
The only way to get an accurate idea of how many listeners you have is to conduct these surveys.
| quote: | | i also predict that this year.. Paul D Engineer will become Toronto's Markus Schulz.. |
Hmm... please explain :) |
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| rabbitjoker |
Phew! :)
I've spent the last 6 years of my life deeply involved in advertising media with a focus on pioneering new audience metric techniques, methods of audience segmentation and predictive behavrioral models of consumers and their media consumption habbits.
Arbitron is -the- company that provides ratings for radio broadcasters and marketers in the USA (I work almost exclusively in the US market - so will comment on that since that is what I know. Canada is in the ice ages compared to the US in consumer research).
Arbitron has a "Portable People Meters" that measure what a person is listening to.
The PPM picks up on whatever dominant signal exists at the point of listening - records the data - and then sents the listener statistics back to Arbitron. No programming or setup is required (in reply to Carlos' email). Arbitron also has mobile meters - which are trucks they can park on the side of hiways that "tune in" to what radio station cars are "tuned into". [broadcasters participate in this and may "encode" station IDs into their airplay]
Both of these meters perform a vital function for marketers in that they provide audience reach (size), frequency (how many times/how long the person listens) but also demographic information about what the average listene (groups of listeners) look like. Based on the reach / frequency and demo data - ad rates are determined.
Same type of thing as above goes on for television and internet. People have boxes/software installed on their TV/computer and are members of panels that determine station/website audience data. Magazines and Newspapers are slightly different (as you may have already concluded)
For your enjoyment I've pulled a list of the top 15 internet broadcast networks so you can see what life looks like online:
Weekly Top 15 Internet Broadcaster Networks (January 5 - January 11)
RANK COMPANY TTSL CUME
1 AOL Radio@Network 6,058,658 1,474,930
2 LAUNCH 3,676,479 863,683
3 MUSICMATCH 2,115,851 501,775
4 The Adsertion Network 698,556 113,276
5 Virgin Radio 552,999 86,798
6 Educational Media Foundation 360,206 45,898
7 ABC Radio Network 328,467 62,726
8 AccuRadio 256,408 81,098
9 KillerOldies.com 122,213 19,130
10 KPLU 104,319 14,757
11 WXPN-FM 102,220 13,576
12 WOXY-FM 81,572 13,491
13 Emap 80,599 31,510
14 WBUR 75,789 21,230
15 Beethoven 67,904 10,462
(since the above are networks, each network can be more than 1 station)
TTSL - Total Time Spent Listening
CUME - # of unique listeners who tuned it for a minimum 5 minute period
(not: di.fm is a part of the AOL music network)
I'll elaborate further on this - a slight interpretation of the data from the 15 - but I've some work to do right now. I will be back later. |
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| Tordan |
| quote: | Originally posted by tatgirl
When will the day come where we get a station that plays dance music ALL the time, and not just the hours when we should be sleeping, or out at a club already? |
I am also waiting for this day. I will be sure to TUNE into 100.7 every night for a good dose of EDM. :) |
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