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As the Atkins craze fades, supporters/nutritionists seek new ideas
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| starsearcher |
| quote: | As Low-Carb Craze Wanes, Atkins Revamps Its Diet
Wed Mar 23,10:37 AM ET
Health - Reuters
NEW YORK (Reuters) - Atkins Nutritionals, which championed a dieting craze that made millions of Americans shun bread and other carbohydrates, wants a do-over.
As the low-carb fad fades, Atkins has altered its "net carbs" method by using parts of the latest trend from Europe -- a glycemic-index diet -- to target U.S. food companies for products bearing the new "net Atkins count" seal.
The new label has appeared on Atkins nutrition and breakfast bars since January. Atkins says the method more accurately gauges a dieter's blood sugar response to foods, and subsequent weight gain, and is far more precise than the net carbs subtraction method.
"We see this as the standard and the next generation for measuring net carb and blood sugar impact," said Matthew Wiant, Atkins' chief marketing officer.
Atkins says current partners HP Hood LLC and CoolBrands International Inc. (Toronto:CBASVA.TO - news) are excited about coming up with new product lines using the new methodology.
Ronkonkoma, New York-based Atkins, which has seen sagging sales of its packaged products and just pulled the plug on its British subsidiary, said it may even go after Kraft Foods Inc. (NYSE:KFT - news) -- which has a deal with an Atkins rival, the South Beach diet.
But food analysts say the bloom is off the rose for low-carb names like Atkins, as consumers have dismissed it as a fad that got rid of weight at first, but was unsustainable.
"What Atkins is saying is that this is the new way of doing things, which is the same as saying the old way wasn't that good," said Bob Goldin, executive vice president with food industry research firm Technomic. "They're so well identified with net carbs that it may work against them because it can confuse people.
"The aura has definitely left Atkins, so they're a lot less valuable as a corporate partner," he added.
About 26 percent of Americans are trying to shed weight, 4 percent of those on a low-carb diet -- down from 9 percent in January 2004, according to data from The NPD Group, a New York-based market research firm.
Atkins, sensing that it was losing currency with dieters, took the cue for the change from British food company Tesco PLC (Other OTC:TSCDY - news), which has melded the glycemic index into its line of foods, said Ken Harris, managing director at consumer products and retail consultant Cannondale Associates.
Harris was more optimistic that Atkins could pull off the switch than some other diet industry experts, as he noted that dieting by following the glycemic index is much more sustainable than the net-carb way.
"Atkins is doing the right thing. But if Tesco hadn't done this, there'd be nothing. Atkins has its work cut out for it," Harris said. "Will it save the company? It's hard to tell. But they've got a reasonable shot at making it work."
Among U.S. companies that could partner with Atkins are ConAgra Foods Inc. (NYSE:CAG - news) or PepsiCo Inc. (NYSE:PEP - news), he said.
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Source: http://story.news.yahoo.com/news?tm..._methodology_dc
OK first of all the GI diet was invented in Toronto by a UofT professor :whip:
Second of all...well there is no second of all...it's ours! Give credit where credit's due! :happy2: |
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| karim |
Good thing I ididn't make that "I EAT CARBS" shirt.
phew.
:)
Karim |
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| joinT |
| quote: | Originally posted by karim
Good thing I ididn't make that "I EAT CARBS" shirt.
phew.
:)
Karim |
lol.. you should make one with Dr. Atkin's just chowing down on mcd's or something ;) |
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| jdjd |
| funny how low carb is losing popularity but there's even more research coming out now proving it works |
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| starsearcher |
| I think they're just saying it's not sustainable...just like any other diet on it's own...people won't stick to it...they jump on it, get tired of it...get off it...gain even more weight |
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| karim |
The beauty of dieting though is that when you do find something that works, you get extra motivated and you hit a time where all you think about it your goal. Plateauing is the problem. That's when you see very little results for so much work that you feel disheartened.
Create a diet that focuses on weight loss and zero plateauing, and you'll make a billion dollars.
:)
Karim |
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| starsearcher |
| yeah but that's easy to say and hard to do...diets alone don't work you have to excercise it's just a fact...unless you're biologically and genetically "pre-programmed" to be skinny...also to add to that the food in North America is quite different...we're much fatter than europeans (for example) and not only cause we have junk food... |
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| joinT |
| quote: | Originally posted by karim
The beauty of dieting though is that when you do find something that works, you get extra motivated and you hit a time where all you think about it your goal. Plateauing is the problem. That's when you see very little results for so much work that you feel disheartened.
Create a diet that focuses on weight loss and zero plateauing, and you'll make a billion dollars.
:)
Karim |
been done.. it's called "feed the dieters E as diet pills and just put on some cheezy beats and lead them in aerobics" ;) got us in trouble tho :tongue2 |
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| karim |
LOL, the gym membership costs $40 cover, the arobics instructer is a guy behind turntables, and the workout session is 8 hours long.
My kinda workout.
:)
Karim |
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| joinT |
| quote: | Originally posted by karim
LOL, the gym membership costs $40 cover, the arobics instructer is a guy behind turntables, and the workout session is 8 hours long.
My kinda workout.
:)
Karim |
exactamundo.. it would get results at least :nervous: |
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| starsearcher |
| quote: | Originally posted by karim
LOL, the gym membership costs $40 cover, the arobics instructer is a guy behind turntables, and the workout session is 8 hours long.
My kinda workout.
:)
Karim |
:haha: :stongue: :haha: there you go...and Carl Cox will show you tonight how to bounce and sweat like a motha...
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| karim |
If that were my arobics instructer, I'd have little faith in the program.
James holden (left) would be a better poster boy for weightloss.
:)
Karim |
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