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By CHARLES RAE
Consumer Editor
KELLOGG’S bosses have named a new breakfast product after a slang expression for COCAINE.
Company chiefs were on a high when they launched chocolatey Coco Rocks earlier this year.
But they were left red-faced last night after discovering the term is already a street word for dark-brown crack cocaine, made by adding chocolate pudding during its production.
It is clearly listed in Buzzed, a glossary of drug terms — but marketing gurus never bothered to check.
Charity Drugscope said: “You’d think firms like Kellogg’s would have teams of people checking new brand names.
“Coco rocks means brown crack made by adding chocolate pud. God knows why anyone would want to do that, but they do.”
Bosses are now understood to be deciding whether to rebrand the cereal.
A spokeswoman said: “We gave it that name as it contains rock-shaped pillows filled with chocolate.” |
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