|
I'm giving my "Marketing 2" Final Exam..
|
View this Thread in Original format
| djzero2k |
Hi To all the new ones and the ones who read my other post ab out the
mkt strategy...
I'm giving my "Marketing 2" Final Exam, tomorrow at 13:00... I know a
lot and that's why I have a lot of faith for this one... First of all,
I have to pass a multiple choice test (about 30 questions) and then, If
I make it... I get the right of being in the oral instance. This
semester I regularized the following subjects:
1) Administration (A piece of cake !!!).
2) Marketing 2.
3) Techniques & Strategies of Comercialization (Usually called TEC).
4) Semiothic (Damm !!!. This one was a pain in the ass. Very difficult
).
5) English 5 (I'm from Argentina, that's why I choose it).
The following semester I'm planning to make it easy... I will carry out
this ones: Price Formation, Group & LeaderShip, Logistic and English 5.
I apologize if you don't understand how I translated the subject's
name; I made an effort.
For those who want to know the topics of this final, here they are:
1) The New Turn Of Mkt.
2) RelationShip Mkt.
3) Mkt1to1.
4) DataWareHouse/DataMining.
5) Direct Integrated Mkt.
6) DataBase Mkt.
7) CRM.
The bibliography that I used was the following:
1) "CRM" & "Mkt 1to1", by Don Pepper and Martha Rogers.
2) "DataBase Mkt" & "Loyalty Effect", by Arthur Hughes.
3) "DirectMkt", by Deusto Book Shops.
It's a pritty good final to get a good mark !!! :=). Wish me luck !!!.
Just wanted to know what those of you who know about this think about
the topics ?. Bye Bye. |
|
|
| A.J. |
Hey,
good luck for your exam ;)
I have almost finished my Marketing degree here at the University of Sydney and i have studied all of the topics that you have to cover in your final exam. :p
(1) The New Turn of Marketing
Interesting topic.
As you probably know, services now account for 70-80% of the GDP in developed nations such as the USA and Japan and 50-60% of developing nations such as Malaysia and Indonesia.
Many factors have contributed to the increase in services:
* Globalisation
* Many companies have moved their manufacturing overseas to low-wage countries such as China and India to save money. This is known as the "hollowing-out" effect.
* Government deregulation and privatisation
* Advances in communication and technology (the internet!)
* More education and the increase in highly skilled workers
Ciao :happy2: |
|
|
| enferno |
you don't have to hit return every time it gets twords the end of the
box. it's called typewrap. it's a nifty thing that was invented
so that people can tell the difference between a typewriter and a
computer. it makes it not so annoying so you don't have to scroll
and read as many lines etc. etc. the end. |
|
|
| Abhay |
People like you can be described in 3 words:
ABSOLUTE
ING
LEGENDS. |
|
|
| enferno |
| quote: | Originally posted by Abhay
People like you can be described in 3 words:
ABSOLUTE
ING
LEGENDS. |
who? |
|
|
| Abhay |
| quote: | Originally posted by enferno
who? |
not u,
the people who post up stuff about all their exams etc. on such forums.
heh, lol. |
|
|
| djzero2k |
got damm it... why don't yopu shut up... eh ?. who BEG you to answer ?. did I ever told something about your posts ?.
AND THIS IS FOR THE ONES WHO POST STUPID POSTS IN THE FORUM SUCHS AS: "ABSOLUTE INS LEGENDS"... What's your problem people ?. Did Swamper said ever: don't post this stuff ?. well so stop bothering ok... if I want to post this, I will keep posting... ok ?. And if you don't like, welll, don't see it... ok ?.
Bye
Now, if anybody wants to know hoew I was in the exam reply... as I see some people don't like... so i tell what the professor asked me... |
|
|
| ierxium |
I hope you did well.
|
|
|
| djzero2k |
Firstly, Thankx for asking me... I did well... I got a 6 !!! :=).
Secondly, here's what he asked me:
1) I started with a topic choosed.
RelationShip MKT (8 main components & the 11 C)
2) What's LTV ?. How do you measure ?. How do you increase it ?.
3) What's the CRM analitic heart ?. Answer: DataWareHouse & DataMart.
4) What's Datamart ?.
5) What's does it say the Twin Theory ? (Something about CMV's & CMP's).
6) What can you personalize ?. Answer: 3 main aspects: Products, Services & Communication.
7) How can you do masive personalizing ?.
The 2 and the 5 question were pretty hard, coz I didn't remember them... but well I passed... thank you for asking...
Y... Soy español por las dudas... |
|
|
| ierxium |
¿Entonces pasaste, verdad?
|
|
|
| djzero2k |
Estuve pintando con oleo... Espero que me entiendas las expresion...
Si pase por suerte, pero quede echo un vegetal... Le puse pecho, como se le tiene que poner a todos los finales !!!. ja ja. |
|
|
| ierxium |
| quote: | Originally posted by djzero2k
Estuve pintando con oleo... Espero que me entiendas las expresion...
Si pase por suerte, pero quede echo un vegetal... Le puse pecho, como se le tiene que poner a todos los finales !!!. ja ja. |
Felicidades. La expresión no la entendí. Disculpa, nunca la he escuchado. Y normalmente los finales te dejan seco y cansado, especialmente si te esfuerzas mucho. |
|
|
|
|
