return to tranceaddict TranceAddict Forums Archive > DJing / Production / Promotion > DJ Booth

Pages: 1 [2] 
Digital Download stores "Sold Out/Limited Release" (pg. 2)
View this Thread in Original format
Basstard
kinda like "Un-supply and demand"
Stu Cox
I expect it's absolutely nothing to do with that.

It'll effectively be a promo copy - putting a few promo copies of tracks out can cause a bit of a stir (as has always been the case with vinyl, it's no different with mp3s)... in this case you've even named the tune you're after on a messageboard and as soon as that track comes out you'll grab a copy straight away - as quite possibly will a few others.

Those copies (even digital ones) will obviously end up in the hands of a few DJs (admittedly probably not very big ones as they'll get sent the track directly) who will play them on radio shows, include them in mixes and charts, so that when the track gets a full release, people already know about it.

That particular track, Changes, is on Alternative Route and has been hammered by quite a few DJs so I'm sure they'll be doing a full blown release of it, as far as I can tell this hasn't happened yet (no signs of it being out on vinyl or anything) so I'd expect that'll happen soon and you'll be able to get your hands on it

It's a pretty standard proceedure that's been used for years across all kinds of music and it's now being used for digidownloads as well seeing that more and more DJs are starting to use them.
Zild
Yes, but the reason they started doing that was because of a physical and technological limitation that no longer exists with digital media.
Stu Cox
quote:
Originally posted by Zild
Yes, but the reason they started doing that was because of a physical and technological limitation that no longer exists with digital media.

What limitation was that?
DJ RJT
quote:
Originally posted by Stu Cox
I expect it's absolutely nothing to do with that.

It'll effectively be a promo copy - putting a few promo copies of tracks out can cause a bit of a stir (as has always been the case with vinyl, it's no different with mp3s)... in this case you've even named the tune you're after on a messageboard and as soon as that track comes out you'll grab a copy straight away - as quite possibly will a few others.

Those copies (even digital ones) will obviously end up in the hands of a few DJs (admittedly probably not very big ones as they'll get sent the track directly) who will play them on radio shows, include them in mixes and charts, so that when the track gets a full release, people already know about it.

That particular track, Changes, is on Alternative Route and has been hammered by quite a few DJs so I'm sure they'll be doing a full blown release of it, as far as I can tell this hasn't happened yet (no signs of it being out on vinyl or anything) so I'd expect that'll happen soon and you'll be able to get your hands on it

It's a pretty standard proceedure that's been used for years across all kinds of music and it's now being used for digidownloads as well seeing that more and more DJs are starting to use them.


Makes sense.

Still sucks tho... :(
Zild
quote:
Originally posted by Stu Cox
What limitation was that?


The limited number of pressings you can get before you have to pay for a whole new master. Many vinyl promos are just that promotional copies pressed off a sometimes lower quality master with the specific intent to feel the market to decide if you want to go ahead and spend the cash to run an official release.

With digital media you don't have that problem.
Stu Cox
I see what you're saying, although testing the market is still valid - the fact that there isn't a fixed number of test copies you can send out with mp3 I don't think changes much as they wouldn't want too many copies to get out before they do their full whack with promotion.

I know a lot of companies now don't actually bother with promos and just send the 100 or so test presses out as promos instead, which I think complies with what you're saying - of course this isn't something you have with digital media, so you don't even have test presses to clear... but I think the promotional reasons are still totally valid
DJ RJT
Well... I'll admit it... I was pushed to the dark side on this one... :eek:
Psiweaver
yet another example of hte music industry shooting itself in the foot.
Zild
quote:
Originally posted by Stu Cox
I see what you're saying, although testing the market is still valid - the fact that there isn't a fixed number of test copies you can send out with mp3 I don't think changes much as they wouldn't want too many copies to get out before they do their full whack with promotion.

I know a lot of companies now don't actually bother with promos and just send the 100 or so test presses out as promos instead, which I think complies with what you're saying - of course this isn't something you have with digital media, so you don't even have test presses to clear... but I think the promotional reasons are still totally valid


Yeah but that's like shooting a bear with a .22 rifle. Yeah you shot the mother****** but he's still pissed off and coming at you.

I guess that only makes sense to me right now after all these drinks.

skot_e
quote:
Originally posted by Stu Cox


Those copies (even digital ones) will obviously end up in the hands of a few DJs (admittedly probably not very big ones as they'll get sent the track directly) who will play them on radio shows, include them in mixes and charts, so that when the track gets a full release, people already know about it.


That may sound right to some degree, but if a track is getting the props on airplay and such, people are gonna go looking for it, and if they find out its sold out, the sale could be lost if the punter doesn't come back again, so that can't be the reason. i certainly seems very strange.
unless.... maybe the label has to pay to have the track on the site, eg $50 a month to have an account, and the account has expired, so they have put 'sold out' for the labels catalogue??
I have never used dd's so I don't know how this works. You'd need to check the other tracks for the label...
DJ_LG
Well I reckon it would just encourage people to download it illegaly from filesharing programs.
CLICK TO RETURN TO TOP OF PAGE
Pages: 1 [2] 
Privacy Statement