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Loyalty Programs
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| samhouse |
Hey Everyone,
One of my groups assignments in school is to research loyalty programs and I’m looking for a little help from you guys. If you guys wouldn’t mind taking a couple of seconds to just fill out the following survey, I would much appreciate it.
Your participation in this survey is completely voluntary and there are no foreseeable risks associated with answering these questions. If for some reason you feel uncomfortable at any point answering these questions, you can choose not to answer them. It is an essential part of this project to know what you (the consumer) feel about this loyalty program.
Your responses will be strictly confidential and data from this research will only be submitted to the class professor and shared with the class in the form of a presentation. If you guys have further questions regarding the survey, then please contact me at samad.shirazie@gmail.com.
1. Gender
Male Female
2. Age
>18 18-25 26-39 40-55 55>
3. Please indicate your loyalty program (select all applicable answers)
Air Miles
PC Points
Aeroplan
Zellars / HBC points
PetroPoints
None of the above
4. How would you rate your loyalty program
1 2 3 4 5
5. What do you like best about your loyalty program
6. What is one thing you would change about your loyalty program |
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| 4-play |
1. Male
2. 26-39
3. Aeroplan
4. 3
5. Instant seat availability (only for top tier members)
6. Make it more focused on rewarding frequent flyers rather than turning it into a a complete cash cow (nothing really wrong with making money, just be a true 'frequent flyer' program.) |
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| tatgirl |
| Surprised Shopper's didn't make the cut. |
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| Tordan |
1. Gender
Male
2. Age
26-39
3. Please indicate your loyalty program (select all applicable answers)
Air Miles
PC Points
PetroPoints
4. How would you rate your loyalty program
Air Miles - 1
PC Points - 4
PetroPoints - 3
5. What do you like best about your loyalty program
Air Miles - Got this a long time ago. Redeemed some of my points for a deepfryer. Big wow.
PC Points - That I can redeem the points for groceries
PetroPoints - Don't know much about this one. I've yet to redeem two years worth of points.
6. What is one thing you would change about your loyalty program
Air Miles - This seems pointless now. I plan on getting Aeroplan points which would be more beneficial.
PC Points - Get more points during transactions.
PetroPoints - I've yet to use them so I'm not sure. |
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| riskytrader |
1. Gender
Male Female
female
2. Age
>18 18-25 26-39 40-55 55>
26-39
3. Please indicate your loyalty program (select all applicable answers)
Air Miles
x
PC Points
Aeroplan
x
Zellars / HBC points
PetroPoints
None of the above
4. How would you rate your loyalty program
1 2 3 4 5
4
5. What do you like best about your loyalty program
convenience and the amount of retailers that participate
6. What is one thing you would change about your loyalty program
less taxes on flights
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| English Rachel |
1. Gender
Male Female
FEMALE
2. Age
26-39
>18 18-25 26-39 40-55 55>
3. Please indicate your loyalty program (select all applicable answers)
Air Miles X
PC Points
Aeroplan
Zellars / HBC points X
PetroPoints
None of the above
4. How would you rate your loyalty program
1 2 3 4 5 2
5. What do you like best about your loyalty program
MILES FOR LCBO BOOZE!
6. What is one thing you would change about your loyalty program
TOO COMPLICATED - SHOPPERS OPTIMUM IS MY FAVE LOYALTY PROGRAM - 20X THE POINTS TODAY |
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| cono_sur |
1. Male
2. 26-39
3. Air Miles - Yes
PC Points - Never even heard of this one
Aeroplan - Yes
Zellars / HBC points - Yes
PetroPoints - Yes
4. Air Miles - 4
Aeroplan - 1
Zellars/HBC Points - 3
PetroPoints - 2
5. Air Miles - miles can be acquired from many services/purchases. Can redeem for many small items
Aeroplan - Don't like it. Won't use it anymore
Zellars/HBC Points - can convert points to Air Miles. :D If you've forgotten your card, you can acuire points at a later date with receipt of purchase.
PetroPoints - don't use it. I use EssoExtra.
6. Air Miles - more gift cards rewards
Aeroplan - points should not expire.
Zellars/HBC - change nothing
PetroPoints - No comment. |
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| Pett |
1. Male
2. 18-25
3. Air Miles
PC Points
4. 3
5. Online redemption and quick delivery of rewards
6. Takes to long to save up enough points for rewards. |
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| Abercrombie |
1. Male
2. Age 26-39
3. Please indicate your loyalty program (select all applicable answers)
Air Miles
4. How would you rate your loyalty program
5
5. What do you like best about your loyalty program
I can buy anything and anywhere with my Airmiles Amex and get points. I can also double-dip at airmiles partners like Sunoco and Dominion, which pays the majority of my points.
6. What is one thing you would change about your loyalty program
Nothing. |
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| exstasie |
| quote: |
1. Gender
Male
2. Age
18-25
3. Please indicate your loyalty program (select all applicable answers)
Aeroplan
4. How would you rate your loyalty program
4
5. What do you like best about your loyalty program
Am able to accumulate points to receive free flight anywhere in the world by using my CC to make everyday purchases. (some how I received 10,000 free aeroplan miles last month..don't know how, but i'm not going to complain).
6. What is one thing you would change about your loyalty program
Well up until recently, you were only able to redeem Aeroplan miles for a select number of seats for each flight. They have changed that now, and you are able to purchase any seat on any flight (however the amount of points has increased).
I guess the only thing I would change is that points expire now, and it requires quite a bit of Aeroplan points to get a free flight.
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| infinity HiGH |
1. Gender
Male
2. Age
18-25
3. Please indicate your loyalty program (select all applicable answers)
None of the above
4. How would you rate your loyalty program
NA
5. What do you like best about your loyalty program
NA
6. What is one thing you would change about your loyalty program
NA |
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| spitty |
| quote: | Originally posted by samhouse
1. Gender |
Female
18-25
| quote: | | 3. Please indicate your loyalty program (select all applicable answers) |
Zellars / HBC points
PetroPoints
| quote: | | 4. How would you rate your loyalty program |
3
| quote: | | 5. What do you like best about your loyalty program |
don't use petrol anymore. no car
i can come back to redeem points later with zellers.
| quote: | | 6. What is one thing you would change about your loyalty program |
no sure. rarely use either |
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