| rabbitjoker |
Talent and promotion staff of a club/event/station are a reflection of the club/event/station's operations.
When known promoters/talent are online posting using club/event/station logos and URLs in their profiles/signatures, engaging in discussion, posting about events, etc. - what they say impacts how people perceive your club/event/station.
Best case scenario: the people who represent you are polite, conscientious, involved, contributive, respectful, popular and liked by others online. All of these characteristics reflect well on a club/event/station's operations.
Worst case scenario: your talent and promotions team creates ill will, acts rudely, complains, distracts, stirs things up, insults, causes drama, behaves in disrespectful manner (even when it may appear "warranted" or out of frustration). All of these things reflect poorly on club/event/station's operations (even when a retaliatory response is warranted - the high road is the only acceptable answer).
What I've said is not anything new - the above is communications 101.
I guess part of the trick to having "personalities" do communications work (vs. corporate [from the company] communication) is that unless they are properly trained and coached on what the core messages are, what reflects well on the brand and how they can do their best to represent the brand - things can sometimes backfire and cause harm.
As an investor, owner or manager in a club/event/station - I'd be very observant of how people who work/speak for the club/event/station act, behave and contribute in a public setting.
Bottom line: What the people who work or talk for you do, affects how your customer thinks about your club/event/station. |
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