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How many aliases do you use?
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zodiac9
I realize that EDM artists use several aliases, one for each different style they produce. For a long time I didn't realize this, and thought these were all different artists. I really find that annoying, it's hard enough to remember what artist did which track, since it's hard to have a signature sound with EDM. It seems like bad marketing to build up one name, then splinter into 3 or 4 other aliases that no one knows.

So do any EDM artists use just one name for all their productions, no matter the style? I see a lot of artists use their full names, like John Graham. Although he has many aliases.

I produce Progressive Trance and Progressive House. I've considered before that I should use 2 aliases. One good reason I can see to have several aliases, is for back to back releases on the same label. I could release more EPs that way, so long as they are different styles. I'm thinking though, that in this early point in my "career", I need to establish one name only. Another silly thing about having 2 names, you have to have 2 different Bios for the same label, with 2 different pics. I guess you could have one Bio, that lists all your aliases.

So how do you all go about this? How many Aliases do you have? What is really expected from an artist concerning this?
derail
It's 100% up to you. It's everyone's personal decision whether to use aliases or not.

Generally, artists use it when they produce tracks which wouldn't all fit on the same artist album and sound consistent. But it's totally up to the individual artist, how wide they let their "ballpark of consistency" get. Some artists could have a classical piece, a heavy metal piece, a goa track, a country and western track and a trance anthem on the same album. Music listeners might find that frustrating, if they're in the mood for just classical music.

Aliases are handy for the listener. Maybe I don't feel like listening to any Push tracks right now, but I'd love to listen to some Absolute tracks. Or maybe some M.I.K.E. tracks.

It's good to have a strong, recognisable sound. (on a side note, so many artists these days have absolutely amazing sounding productions, but I can't tell the difference between the artists! It's a good thing to work out what makes you YOU).
mysticalninja
quote:
Originally posted by zodiac9
I realize that EDM artists use several aliases, one for each different style they produce. For a long time I didn't realize this, and thought these were all different artists. I really find that annoying, it's hard enough to remember what artist did which track, since it's hard to have a signature sound with EDM.


I think it's possible to have more your own sound in EDM than any other genre.
Mr.Mystery
One for solo projects and one for collabs. Having seven million aliases is just pointless.

Most of the time people use different aliases so that they can release stuff on different labels at the same time, it doesn't usually have much to do with styles unless one is for ambient and another is for hardcore.
Beat Blog
Some artists have aliases because they want to disassociate themselves from the stigma of past work, ala my favourite artist, Rex The Dog. He even admitted that when I interviewed him.

Other times artists will do it to appeal to a different audience, because they know their original production name will make people think "all his work is this particular style, which I dislike, so I won't listen to this". Perhaps sometimes in this case they also want to see if the track will do well without the extra appeal their name would add for fans of their original alias.

Other times I think that artists even do it so that their track has a chance of being released before it hits the internet!

I'd love to have a whole lot of aliases if I was any good at making music. :sadgreen:
Freak
Other times it is also contractual

one alias may be signed to a publishing deal or a label exclusively

Invent a new one, and do what you want with it.
aquila
In answer to the original post, I use The Aquila for my upbeat stuff, Winterborne for all my chillout stuff and Dave Marshall for my quirky stuff ;)
psymon.d
quote:
Originally posted by Mr.Mystery
One for solo projects and one for collabs. Having seven million aliases is just pointless.


couldn't agree more. not exactly a wise move to confuse your would-be and could-be fans by constantly using a different guise.
kopi_luwak
As someone stated before, alot of good labels like Black Hole, ask you exclusivity, this means if you signed up a tune with them under *Yo*, they wont let you sign up to other label with the same Artisitc name.

Kopi =o.
Subtle
I use different aliases depending on the style of music i am making.

zodiac9
Good replies all. I get it. There are many reasons why artists use different aliases, some I didn't even think of. Guess I shouldn't feel any pressure to use several aliases. It's hard enough thinking up one good artist name. I think the only reason I might create another alias, is so I can release 2 EPs close together on the same label. I do 2 different styles anyway, so it can't hurt.
thecYrus
full time producers do it more for a marketing move. it would look really strange if there would be a new release under the same artist name each week.

usually it's just better to keep attention to the supply and demand ratio.
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