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my kid used to have ideas of their own.... until they took OBAY
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| MKpacha |
so ive been seeing these all over town and to be honest, they are driving me up the wall.... thoughts?
Since fake pharmaceutical ads for a drug called "Obay" starting appearing across Ontario (and elsewhere) last week, everyone from street artist Frank Shepard Fairey (aka OBEY) to Scientologists to comedian Maggie Cassella has been fingered as the culprit behind them.
Last Friday, three days after the ads seem to have launched, we traced them, with no small amount of confidence, to a substantially less dramatic source––Colleges Ontario, an advocacy organization representing twenty-four colleges across the province. The organization would neither confirm nor deny their involvement to either Torontoist or, several days later, The Star, but still told us all to wait a few weeks for...something. As far as mysterious ad campaigns go, this one was almost perfect: only breadcrumbs to trace back to the source, a city left to talk about the ad and its message and what it all meant (which, of course, was precisely the point).
But it's finally official: Rob Savage, Colleges Ontario's Director of Communications, called Torontoist moments ago to confirm that Colleges Ontario is indeed behind the ads, and the organization just sent out a press release with information about a media launch event next Monday at (fittingly) Centennial College that promises to reveal "the news behind Obay and its side effects on Ontario’s Post-secondary Education." Torontoist will be there.
source wikipedia OBAY |
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| Halycon |
| quote: | Originally posted by MKpacha
so ive been seeing these all over town and to be honest, they are driving me up the wall.... thoughts?
Since fake pharmaceutical ads for a drug called "Obay" starting appearing across Ontario (and elsewhere) last week, everyone from street artist Frank Shepard Fairey (aka OBEY) to Scientologists to comedian Maggie Cassella has been fingered as the culprit behind them.
Last Friday, three days after the ads seem to have launched, we traced them, with no small amount of confidence, to a substantially less dramatic source––Colleges Ontario, an advocacy organization representing twenty-four colleges across the province. The organization would neither confirm nor deny their involvement to either Torontoist or, several days later, The Star, but still told us all to wait a few weeks for...something. As far as mysterious ad campaigns go, this one was almost perfect: only breadcrumbs to trace back to the source, a city left to talk about the ad and its message and what it all meant (which, of course, was precisely the point).
But it's finally official: Rob Savage, Colleges Ontario's Director of Communications, called Torontoist moments ago to confirm that Colleges Ontario is indeed behind the ads, and the organization just sent out a press release with information about a media launch event next Monday at (fittingly) Centennial College that promises to reveal "the news behind Obay and its side effects on Ontario’s Post-secondary Education." Torontoist will be there.
source wikipedia OBAY |
i had to do a double take the first time isaw the ads... then chuckled to myself... and have pretty well ignored them since. |
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| Owen M |
"from the makers of "WhyBecauseISaidSo"
Amazing!! |
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| Cosmic Fur |
| wow, didn't expect TOTAs to jump on the Obay-discussion bandwagon so late in the game. |
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| MKpacha |
| quote: | Originally posted by Cosmic Fur
wow, didn't expect TOTAs to jump on the Obay-discussion bandwagon so late in the game. |
I honestly thought it had been up here before, but apparently not, hence my post. |
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| Skipper |
| Totally disappointing if it's related to colleges ontario. |
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| Cosmic Fur |
It IS related to ontariocolleges.ca. They started the second phase of their campaign this past Monday I think, with a new line of posters saying "Thankfully Obay isn't real"
Edit: here
So no more mystery, which is why I was saying it was late to jump on the discussion wagon now. :p |
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| preppie chick |
| quote: | Originally posted by Cosmic Fur
It IS related to ontariocolleges.ca. They started the second phase of their campaign this past Monday I think, with a new line of posters saying "Thankfully Obay isn't real"
Edit: here
So no more mystery, which is why I was saying it was late to jump on the discussion wagon now. :p |
i haven't seen any of the new ones yet.. |
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| me@t k@tie |
| quote: | Originally posted by preppie chick
i haven't seen any of the new ones yet.. |
They have been out since last week. I see them every day. |
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| FunkyCrew |
| quote: | Originally posted by me@t k@tie
They have been out since last week. I see them every day. |
yup saw them on the subway/bus and on the outside of the bus as well |
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| infinity HiGH |
| quote: | Originally posted by Skipper
Totally disappointing if it's related to colleges ontario. |
Why? |
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| Owen M |
| quote: | Originally posted by Cosmic Fur
wow, didn't expect TOTAs to jump on the Obay-discussion bandwagon so late in the game. |
Hey!!
I live in Hamilton and have never seen those in the streets. Even if they were around ehre, I've been locked up in my house with an injury for almost 5 weeks and go out maybe lke once a week. |
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