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FDA to Cheerios: Scale back the advertisitng
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| thedoggyworld |
| quote: | Just weeks after Kellogg agreed to stop a national advertising campaign that misleadingly
claimed its Frosted Mini Wheats boost kids' attention spans, General Mills has been ordered by the Food and Drug Administration to scale back its claims about what Cheerios can do for your health. In essence, General Mills had been claiming that a box of Cheerios is a powerful drug designed to lower cholesterol, fight heart disease and high blood pressure, when in fact ... it is a breakfast cereal. |
FDA TO GENERAL MILLS (CHEERIOS)
Any nutrition experts around? |
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| NeoPhono |
| The problem is that the study they're using to base their claim on said that a diet high in fiber, including fresh fruits and vegetables may lower cholesterol by a certain amount, also dependent on genetics and lifestyle. Cheerios left out the fruit and vegetable part as well as the genetics and lifestyle part. While eating Cheerios alone may still reduce your cholesterol there are no peer-reviewed articles saying so and thus the advertisement is believed to be misleading. |
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