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ANOTHER massive price hike for the CDJ1000mk3
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| Jarvmeister |
OK,
so I know the dollar/pound situation (plus the increasing cost of raw materials) has contributed to this, but when I purchased my CDJ1000MK3s back in November 2006 they were £750 each.
In the UK they recently rose to a staggering £900 each, but now they've just gone up AGAIN to £1099.
me. It's like I brought shares in a valuable commodity or something......
EDIT: Thought I'd check how much the DJM800 was and it's gone up too (it didn't the first time round) from 1099 to 1499.
So if I brought all this kit now I'd pay £3697, but I got a mega deal on my initial setup, which was an awesome price even at the time, I paid £2315. |
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| DiscoStew |
| You would think that a mature manufacturing process would lend itself to price reduction, not to mention that raw materials costs have decreased substantially over the last 8 months. Perhaps demand exceeds production capacity at the moment, although I doubt it in an economy like this. |
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| lenazi |
| trying to make as much money as possible before everyone goes laptop. |
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| Dojomaster26 |
| Maybe its the other way around, Stew, and Pioneer needs to up the price on what is slowly becoming a "niche" product (not that DJ equipment isn't "niche" already, LOL) |
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| Ryan0751 |
Ridiculous. It's basically the same device that was first produced EIGHT YEARS AGO and it now COSTS MORE.
Yes, prices go up on some things due to inflation/fuel costs/materials etc, but not on OLD technology. |
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| n3lly |
I think they'll release a new product soon. This new high price will allow them to enter the market at an even higher price but on paper it will look like it's in line with their other products.
If the cdj had stayed at 1099 and they brought in a new product at 2k, people would really ask if it was worth it. Bring the cdj up to 1400 and introduce the new product at 1800-2k and people might consider spending that extra little bit.
Just my 2c.. |
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| Jarvmeister |
| quote: | Originally posted by n3lly
I think they'll release a new product soon. This new high price will allow them to enter the market at an even higher price but on paper it will look like it's in line with their other products.
If the cdj had stayed at 1099 and they brought in a new product at 2k, people would really ask if it was worth it. Bring the cdj up to 1400 and introduce the new product at 1800-2k and people might consider spending that extra little bit.
Just my 2c.. |
Probably right....... |
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| Jarvmeister |
| quote: | Originally posted by Ryan0751
Yes, prices go up on some things due to inflation/fuel costs/materials etc, but not on OLD technology. |
You're misunderstanding the economics of this.
Most things sold out of China are sold in US Dollars. This means that the people in the US don't see much difference, regardless of exchange rate, unless the yen increases in value against the dollar.
But in the UK three years ago we were all doing really well from mass producing cheaply in China, because we'd get 2 dollars for every pound. Now we only get 1.5 dollars per pound, and it's been as low as 1.4. This is effectively a cost increase of 25%.
As has already been said, Pioneers business model is to safeguard the price of it's range, therefore even if production costs and materials decrease, the cost to dealers, resellers or distributors will stay the same. It's a good business model that prevents the value of your product from being driven down, because it supports and maintains the profit margins that the people that resell your product will make.
For us as consumers, we wouldn't do it for any old product, but since it's 'the industry standard' we're prepared to pay what Pioneer want, and just so long as we do Pioneer will continue to run it's business like that. If I was Pioneer I'd do the same.
Check mate. |
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| keithos27 |
| just protecting the brand name really... you don't see aston martins going for any cheaper these days, do you (although tbh, i've never checked)? :) |
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| Ryan0751 |
Oh I fully realize they will charge what the market will pay, but if their margins are really high, doesn't it make sense to not alienate your customers?
CDJ-1000's ARE standard, but they are also very old, and technology has far surpassed them... we all know something new is coming, so you'd think if they dropped the price a bit they could off load inventory.
I paid $929 SHIPPED for my CDJ-1000 MK2's just 3.5 years ago (US). The new ones are insanely more expensive for pretty useless features. It's not good business, it's being greedy.
CDJ-1000's are great, but I'd never buy a new pair of MK3's right now. I'd take the 400's anyday for less than HALF the price.
The economy sucks, people can't afford $1500 dollar CD players. Pioneer will feel the hurt when they introduce their new product and a bunch of people say "Meh, I'll just buy a midi controller for $200"
| quote: | Originally posted by Jarvmeister
You're misunderstanding the economics of this.
Most things sold out of China are sold in US Dollars. This means that the people in the US don't see much difference, regardless of exchange rate, unless the yen increases in value against the dollar.
But in the UK three years ago we were all doing really well from mass producing cheaply in China, because we'd get 2 dollars for every pound. Now we only get 1.5 dollars per pound, and it's been as low as 1.4. This is effectively a cost increase of 25%.
As has already been said, Pioneers business model is to safeguard the price of it's range, therefore even if production costs and materials decrease, the cost to dealers, resellers or distributors will stay the same. It's a good business model that prevents the value of your product from being driven down, because it supports and maintains the profit margins that the people that resell your product will make.
For us as consumers, we wouldn't do it for any old product, but since it's 'the industry standard' we're prepared to pay what Pioneer want, and just so long as we do Pioneer will continue to run it's business like that. If I was Pioneer I'd do the same.
Check mate. |
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| Jarvmeister |
| quote: | Originally posted by Ryan0751
It's not good business, it's being greedy. |
Good business has nothing to do with you, good business has everything to do with how much money is generated, and how you safeguard future profits.
Pioneer are running a good business. |
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