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Defected's Newsletter today: The New Deal
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| DJ RANN |
interesting at first but TBH, beneath the PR, it looks like labels are not making money from tracks so want a cut of the performance, bookings, appearances, sponsorship, etc. - in essence trying to bite in on what would traditionally be the cut of an agent or manager.
they basically want to be your label, manager, agent, promoter all in one, because producers these days make far more money from shows than they do with tracks and the labels want a cut (if not all) now.
Call me cynical but the "360" blurb is just a thinly veiled cover for signing completely with a label for all your revenue streams as an artist. It might not be a bad thing actually but I have a feeling it's only going to be the big artists who really get to "pick and mix". |
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| Zombie0729 |
| quote: | Originally posted by DJ RANN
interesting at first but TBH, beneath the PR, it looks like labels are not making money from tracks so want a cut of the performance, bookings, appearances, sponsorship, etc. - in essence trying to bite in on what would traditionally be the cut of an agent or manager.
they basically want to be your label, manager, agent, promoter all in one, because producers these days make far more money from shows than they do with tracks and the labels want a cut (if not all) now.
Call me cynical but the "360" blurb is just a thinly veiled cover for signing completely with a label for all your revenue streams as an artist. It might not be a bad thing actually but I have a feeling it's only going to be the big artists who really get to "pick and mix". |
it's the live nation model! craziness indeed. |
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| Acton |
Hmmm, a rather interesting read. The whole prospect sounds like a good idea from a labels perspective. |
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| Kismet7 |
Its nothing more than a trap. If you make good music, why get into something like this? Its similar to a major label record deal, where they own your future.
Its funny they are using two people who did not move up the ranks through this type of deal, and dont need this type of deal today to stay where they are or move higher. Defected is pretty much a major label owned label, posing as an indie or underground label. They will abuse artists and their interests in the long run through these type of deals, especially if the artist is actually talented and could have gotten ahead without this sort of deal, just through good music (like many household names have) At best this will shove mediocore artists to new heights, and those artists will have to be ankle grabbers in ty deals where labels suck the life out of their career, and turns them into the typical pop monkey with no individuality as an artist.
This idea is actually not bad, IF its an actual indie label fully looking out for the interests of the artist in a partnership way, labels that arent owned by a major labels. In other words, sign one offs to Defected or major labels, but more controlled longterm deals might be the traps they typically are.
And if this gains steam, it basically means the biggest artists are going to be owned by labels with the most marketing power, fully developed by these type of deals. There will be less underground, less DIY aesthetic, more boardroom developed machines and products. |
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| music2dance2 |
Go to 10:33 and Radio Slave talks about his bad experience with 360 deals. Which outlines some point made here by others on down sides of 360 deals if done with the wrong label.
I would recommend watching all these video's. They are from the International music summit in Ibiza with all the big names a business's in the industry. These 3 video's in particular on 360 deals.
Amy from X-Ray touring also comments on how these arent always good for DJ's being as they earning enough from gigs. That said I'm sure a 360 will work with the right label and a trust worthy relationship between all parties if thats what the artist wants.
http://www.youtube.com/watch?v=b1yM...feature=channel |
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| Eric J |
| quote: | Originally posted by music2dance2
Go to 10:33 and Radio Slave talks about his bad experience with 360 deals. Which outlines some point made here by others on down sides of 360 deals if done with the wrong label.
I would recommend watching all these video's. They are from the International music summit in Ibiza with all the big names a business's in the industry. These 3 video's in particular on 360 deals.
Amy from X-Ray touring also comments on how these arent always good for DJ's being as they earning enough from gigs. That said I'm sure a 360 will work with the right label and a trust worthy relationship between all parties if thats what the artist wants.
http://www.youtube.com/watch?v=b1yM...feature=channel |
Really, really good video with lots of valuable information. Should be viewed by anyone who wants to operate in this business. |
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| music2dance2 |
| quote: | Originally posted by Eric J
Really, really good video with lots of valuable information. Should be viewed by anyone who wants to operate in this business. |
Agreed a good insight from the right people on what goes on and some good tips. |
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| Kismet7 |
That panel discussion validates my convictions.
I love how they used the word Machine to describe the artists they deal with. Great panel, they seemed really honest. Major Labels are actually a threat to those peoples business in the long run, unless there is a lot of outsourcing by the major label, and there is no guarantee of that for those on the panel.
The dance music echosystem is a different beast to traditional pop machines, there is not much these labels can do for you that you could not eventually achieve yourself, because of the internet, and because the clubs, club goers and DJs dictate success. There is very little room for major label marketing machines to be of value.
Another problem with these deals for EDM acts, is that EDM acts have longterm longevity that traditional artists and bands in other genres that evolve around image dont have. Old timers like Tenaglia or Carl Cox have been doing what they have been doing for well over 15-20 years. And they still have another 10+ years they could be doing it. Future examples will be the likes of Luciano and Loco Dice, they dont need these deals. The acts that have the least longevity in EDM most likely were involve with Major Labels. So if you've built yourself as a brand or household name you dont need these type of deals to carry on doing what you are doing, and there is not much a 360 deal can do to take you higher. You dont need a 360 deal to get gigs, music sales, or licensing deals, where most of the profits come from for an electronic music act.
The marketing machines for dance music are still in infancy. The way people still find the best music is through word of mouth, or whats played at clubs, and the rest on radio. There is very little control these labels have over what interests EDM listeners, especially if the music is reaching people mainly at clubs and through word of mouth on the internet. So why would established artists pay labels a cut at every level after doing all the leg work?
Established EDM artists are even more valuable, full of untapped unexploited resources, a lot of these artists are likely selling themselves for cheaper than what they are worth. And its harder for major labels to develop a pop product from scratch in dance music. For new artists these deals dont make sense for the labels, because the music, interest, and loyalty of the consumers is what makes the artist valuable, not the marketing machine. 90% of the artists i'm into were not sold to me through traditional marketing.
And then goes back to the topic's made by shills "buh buh there is no moniezzz in EDM." There is plenty of money in EDM through various facets, major labels would not be courting artists with lucrative 360 deals if there wasnt. In the longterm, EDM artists who show potential for longevity are worth as much as if not more than your average pop act or band that only lasts a few years, a talented EDM artist can be at it for decades.
That said, if you're an artist, i'm not saying absolutely say no to a lucrative offer, if they will pay you well, take it because a good survival is more important than living the underground mirage. But if you can, just keep making good music and build a nice discography, and overtime your value as an artist will build to a point where you will only need a good manager to help you manage things. The future is bright if you invest in it. |
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| Zombie0729 |
| quote: | Originally posted by music2dance2
Go to 10:33 and Radio Slave talks about his bad experience with 360 deals. Which outlines some point made here by others on down sides of 360 deals if done with the wrong label.
I would recommend watching all these video's. They are from the International music summit in Ibiza with all the big names a business's in the industry. These 3 video's in particular on 360 deals.
Amy from X-Ray touring also comments on how these arent always good for DJ's being as they earning enough from gigs. That said I'm sure a 360 will work with the right label and a trust worthy relationship between all parties if thats what the artist wants.
http://www.youtube.com/watch?v=b1yM...feature=channel |
huge contribution to this thread, this video is AMAZING. thx Justin |
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| DjWoody |
| Couldn't agree more. I watched the entire hour, and I started watching others from the series. Really good stuff. Thanks. |
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