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This is what you make DJing (pg. 3)
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| Looney4Clooney |
| quote: | Originally posted by DJ RANN
Here's why; because it gives EDM a bad name, when people like this (Joel gets a pass) label themselves as "EDM", rather than "pop dance".
I don't like people, who have no ing clue about their field, making money by putting themselves at the forefront of it (at least to the massses). Don't get me wrong, I don't want chin scratching minimalist techno DJ's in every club, but some absolutely talentless guido posing in front of some decks, self fulfilling every false cliche that has ever been associated with EDM.
Worse than that, it's sad measure of our current society, when powerful marketing firms can force a product that is so bad, to be popular. It makes everything so ing disposable - a year or two later, everyone is like "what was I thinking" or "yuck, I'd never go to see them". Just look at Paris Hilton; she literally can't get a gig now. The same is now happening to the K sisters.
I used to work in PR and had run-ins with 19 management (cowell/fuller/etc). You have no idea the they pull to make sure their "talent" (ahem) gets rammed down the public's throat. See a good mins of just Beckham's ugly mug on a speedboat during the olympics? The deals that were done (or should I say aggressive leveraging) to secure that were immense.
Same with Pauly D, et al. |
the amazing thing with Pauly D is that nobody has really ever heard him dj and yet they managed to convince the world he is a dj and a great one at that. I mean there is nothing out there in terms of mixes or what not. They sure have kept a lid on his actual output. For good reason i'm sure. He is a reality TV star, that djs. Once the networks pull the plug on his show, dj career over. I'm sure he knows this too. |
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| DJ RANN |
| quote: | Originally posted by Trancelover03591
Honestly, my only thought when I see a list like that is 'Am I taking the right steps to one day get on it too?'.
I just really don't care if someone is making tons of money regardless of who they are as long as they are doing it legally and as long as I have the same opprotunity they do. I think anything else is kind of petty at the end of the day. |
But you don't.
- Steve Aoki's Dad owns the entire Benihana empire. Trust fund kiddie, that had a major PR firm at his disposal (not to mention serious Beverly hills connections) from the day he decided to be a famous DJ. Instant "success".
- SHM - the entire Swedish group of big EDM producers now, are all this one clique of semi-rich kids, that all went to the same school (it would blow your mind if I put up all the connections, especially the bit about Avicii going to the same school, but with their younger brothers) and keep it all in the family by leveraging that influence.
I could go on but very few of these guys got there by "talent". |
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| Trancelover03591 |
I was editing something and accidently deleted it the original post.
Tiesto and David Guetta are in their 40's. I saw Steve Aoki started his label in 97' (didn't even know of him until 2-3 years ago). None of this came overnight or without work for any of them. Again, my concern is my path, not other peoples successes (or even privilidge).
And Avicii had nothing to do with SHM. He would have gone to the school 10 years after them and he got where he is winning a contest put on by Pete Tong fair and square. |
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| Looney4Clooney |
| about Pauly D's show. were there is a dj scene, you will either hear music for which they have a partnership with the label or catalogue music. Probably why you don't ever hear a mix or see a tracklist. They don't want to pay or promote anyone but MTV. |
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| DJ RANN |
| quote: | Originally posted by Looney4Clooney
the amazing thing with Pauly D is that nobody has really ever heard him dj and yet they managed to convince the world he is a dj and a great one at that. I mean there is nothing out there in terms of mixes or what not. They sure have kept a lid on his actual output. For good reason i'm sure. He is a reality TV star, that djs. Once the networks pull the plug on his show, dj career over. I'm sure he knows this too. |
Again, the power of marketing. He claims he was a "local DJ" when asked if he was a struggling DJ, but no one has ever heard him play, and there's no flyers or club listings of this alleged DJ career prior to Jersey shore. He keeps very tight lipped on these early days, "ascending the local DJ scene" (sic).
He (er, his PR assistant's copy...) said he didn't even have to audition for Jersey shore; he reckons he was picked from his myspace page and then they invited him to be on the show. There's also very little info out there about his early life, but all the indications are that he grew up in a wealthy family (for Jersey) and had the disposable time to just hang out at the gym and spend inordinate sums on hair product.
Simply put, another trust fund kiddie that has a PR agency to write his history for him and sell a overtanned and under educated bag of douche to the masses.
There's honestly no difference to the likes of Paris Hilton or Kim K, with exception to the fact that MTV approached him, rather than him paying for a production company to make a show about him. |
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| Trancelover03591 |
| quote: | Originally posted by DJ RANN
Again, the power of marketing. He claims he was a "local DJ" when asked if he was a struggling DJ, but no one has ever heard him play, and there's no flyers or club listings of this alleged DJ career prior to Jersey shore. He keeps very tight lipped on these early days, "ascending the local DJ scene" (sic).
He (er, his PR assistant's copy...) said he didn't even have to audition for Jersey shore; he reckons he was picked from his myspace page and then they invited him to be on the show. There's also very little info out there about his early life, but all the indications are that he grew up in a wealthy family (for Jersey) and had the disposable time to just hang out at the gym and spend inordinate sums on hair product.
Simply put, another trust fund kiddie that has a PR agency to write his history for him and sell a overtanned and under educated bag of douche to the masses.
There's honestly no difference to the likes of Paris Hilton or Kim K, with exception to the fact that MTV approached him, rather than him paying for a production company to make a show about him. |
BTW, I am not saying that I think everyone who is on the list is the most talented. My only point is that I don't think it is productive to spend time thinking about how much someone else earns.
If it were only about talent, there would be no need for a top ten because Looney4Clooney would single handedly satisfy the market. |
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| fredjan |
| quote: | Originally posted by DJ RANN
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Do you happen to know Tiesto's story? that'd be interesting to hear (read). |
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| DJ RANN |
| quote: | Originally posted by Trancelover03591
I was editing something and accidently deleted it the original post.
Tiesto and David Guetta are in their 40's. I saw Steve Aoki started his label in 97' (didn't even know of him until 2-3 years ago). None of this came overnight or without work for any of them. Again, my concern is my path, not other peoples successes (or even privilidge).
And Avicii had nothing to do with SHM. He would have gone to the school 10 years after them and he got where he is winning a contest put on by Pete Tong fair and square. |
Don't mean to be harsh, but don't be so naive.
Tiesto made it himself. Guetta did (kind of, up to a point), but I live in LA and know a ton of people that grew up with Aoki.
He was/is Newport Beach & Beverly hills royalty. He went to Newport Harbour (where The OC was set) and his Dad's Benihana was one of the biggest restaurants in Socal in the 80's and has grown to over 100 locations. His sister is Devon Aoki, the model/actress. It's pretty easy to set up a label when you have a massive trust fund and PR company to rep it.
As for Avicii, I know for a fact, he had a shoe in to the industry due to his family connections to Swedish clique that includes SHM. One guy I know wen to school with all of them, and guess what? he happens to be a major pop producer now. His younger brother went to the same school they all did and was Avicii's classmate. Just coincidence, right?
As for competitions? You mean like the radio 1 Steve Lawler comp where he was looking for a warm up DJ to take on his global tour? It was won by a really nice guy called Oli.
...Who just happened to work for London's most popular record store at that time, which also just happened to be the same place that Steve got most of his promos from and had been shopping there for a good 10 years. Again, must just be the planets aligning.
Wake up.
I'll say this: many of them do work for it. Tiesto is a machine - just look at his tour schedule. Aoki has put in time to use those connections so he could become famous. Guetta tours like crazy. Kaskade made some great music once upon a time and still puts in the time.
What I'm saying is that most (not all) of the guys on that list used their considerable means to "get on that path". Sure they all put in the time, but who the wouldn't when you're automatically getting 100k to show up and pose? |
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| fredjan |
| quote: | Originally posted by Looney4Clooney
this isn't exactly new. |
I don't think you can really compare Scatman to mainstream hip hop artists, lol. |
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| Trancelover03591 |
| quote: | Originally posted by DJ RANN
Don't mean to be harsh, but don't be so naive.
Tiesto made it himself. Guetta did (kind of, up to a point), but I live in LA and know a ton of people that grew up with Aoki.
He was/is Newport Beach & Beverly hills royalty. He went to Newport Harbour (where The OC was set) and his Dad's Benihana was one of the biggest restaurants in Socal in the 80's and has grown to over 100 locations. His sister is Devon Aoki, the model/actress. It's pretty easy to set up a label when you have a massive trust fund and PR company to rep it.
As for Avicii, I know for a fact, he had a shoe in to the industry due to his family connections to Swedish clique that includes SHM. One guy I know wen to school with all of them, and guess what? he happens to be a major pop producer now. His younger brother went to the same school they all did and was Avicii's classmate. Just coincidence, right?
As for competitions? You mean like the radio 1 Steve Lawler comp where he was looking for a warm up DJ to take on his global tour? It was won by a really nice guy called Oli.
...Who just happened to work for London's most popular record store at that time, which also just happened to be the same place that Steve got most of his promos from and had been shopping there for a good 10 years. Again, must just be the planets aligning.
Wake up.
I'll say this: many of them do work for it. Tiesto is a machine - just look at his tour schedule. Aoki has put in time to use those connections so he could become famous. Guetta tours like crazy. Kaskade made some great music once upon a time and still puts in the time.
What I'm saying is that most (not all) of the guys on that list used their considerable means to "get on that path". Sure they all put in the time, but who the wouldn't when you're automatically getting 100k to show up and pose? |
I don't think we are really disagreeing. I am not a very naive person. I fully believe the only likely way of being successful is by getting support from people within the industry. Of course being the best friend of the owner of the biggest labels is easier. But being signed by way of demo's is another way.
My only point is that if one wants to be successful, the last thing you need to be doing is investing a lot of energy complaining about how the people at the top aren't talented and don't deserve to be there. It just isn't a mindset successful people have. If every DJ in the DJ mag top 100 was an heir it would be one thing. But if you got the real biographies of each one you would find that the majority of them came from normal backrounds. Corsten, Armin, Sander van Doorn, Gareth Emery, Carl Cox, Arty, Digweed, Sasha, Paul Oakenfold. To my knolwedge all normal backrounds. And Paul van Dyk was in East Germany without a father.
If all the Swedish House Mafia members started obscure and got famous as a group than how did they benefit from the other members in any unfair way? Does that mean if me and Richard Butler start a group and go on to be festival headliners that neither one of us earned it? |
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| Trancelover03591 |
| It is hard to discuss on a forum becauase it seems like an arguement. I think for the examples you gave (and I know there are plenty more), you are absolutely right (exept the Swedes who I am pretty sure have more humble beginnings). I think the influence of easy money and connections is higher than people would want (but is nothing new) but doesn't account for at least 50% of people who are successful. At that point, the stories of easy success are out of my control. That is what my view is :) |
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| topoftheworld |
| quote: | Originally posted by DJ RANN
But you don't.
- Steve Aoki's Dad owns the entire Benihana empire. Trust fund kiddie, that had a major PR firm at his disposal (not to mention serious Beverly hills connections) from the day he decided to be a famous DJ. Instant "success".
- SHM - the entire Swedish group of big EDM producers now, are all this one clique of semi-rich kids, that all went to the same school (it would blow your mind if I put up all the connections, especially the bit about Avicii going to the same school, but with their younger brothers) and keep it all in the family by leveraging that influence.
I could go on but very few of these guys got there by "talent". |
you just sound like a bitter old fart who never got his break.
this stuff happens in every industry, not just EDM so what's the issue? it's a big scene and there's room for everyone, who cares if a one or two guys had it laid out for them.
as for avicii, your facts are clearly off since it's well known he was discovered by laidback luke after posting tracks on his forum for 2+ years, SHM had nothing to do with him blowing up |
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