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A bit about music promotion basics
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| Storyteller |
I wrote another small article on music promotion. Maybe someone finds it insightful :)
http://blog.lovingmusic.net/item/8/...ics-and-us.html
Feedback and thoughts are appreciated as always!
Also, if there's any labels here: You might be interested in this - www.lovingpromos.com. I'm in need of beta-testers soon so request an invite and you could be part of the free beta! |
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| Beatflux |
| Yeah..., but how do you trick people into thinking my music is really good when its really not? |
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| Looney4Clooney |
| wub wub and bazooka synth. |
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| Storyteller |
| Thanks for your incredible support guys ;) |
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| aquila |
I was hoping that was a djryan thread:whip: |
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| blueml |
| Hey Storyteller your article is really good and informative. |
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| Looney4Clooney |
You described 2 very basic marketing principles you would find within the first 10 pages of any intro textbook. And that is it. And then you plug a soon to be product. You offer nothing and try to disguise your obvious sales pitch with promotion advice.
Not the smartest way to promote your promoting tools. And that is ironic. |
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| Storyteller |
| quote: | Originally posted by Looney4Clooney
You described 2 very basic marketing principles you would find within the first 10 pages of any intro textbook. And that is it. And then you plug a soon to be product. You offer nothing and try to disguise your obvious sales pitch with promotion advice. |
Considering the fact not too many dj's and producers even try reading such any marketing book I'd say it's not that bad :). It's not supposed to be top of the league, it has to be easy to read. I don't intend to write books, just to spread a bit of knowledge in small bites.
Besides that I want to share what the Loving Music project is about/doing on ideological and technological grounds.
And of course it's part of a pitch. I'm not even gonna pretending to be part of a charity project. I intend to make money on this project soon. |
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| Looney4Clooney |
but you don't apply the definitions. You just mention 2 concepts and disregard how they have changed and evolved and how one might go about using them now. So in terms of content, there is really nothing there. Which is why i'm skeptical. No actual information yet a link to a product. And when you specialize in marketing, it is somewhat embarrassing and in the same league as say drdrum.
It isn't that it is simple, it is that you don't apply it and therefore render it completely pointless. Pointless but with a link to promo your own wares. Thinly veiled spam.
The point is that given your motive, you should present something a little more substantial. Otherwise it just comes across as you selling something instead of sharing something but happen to also have something to sell. |
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| Deillon |
| How is loving promos going to be any different then lets say, labelworx? |
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| Storyteller |
L4C: I'll try to respond more thouroughly in a few hrs. Now commuting for another 2 hrs and replying by phone is . | quote: | Originally posted by Deillon
How is loving promos going to be any different then lets say, labelworx? |
Apart from distribution (which I don't intend to do anytime soon) it will be easier, more user friendly, and more complete. I don't want to elaborate because there are features I haven't seen available yet in a music specific promotion tool. The test I'll be starting with is basic email promotion. The niftier features will follow after. |
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