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2013.11.21 Official HouseSM Launch Party
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HouseSM
THIS IS A FREE EVENT!!!! TOIKA LOUNGE THURSDAY NOV, 21, 2013

CANADIAN DESIGN DUO SET TO LAUNCH HOUSE SM Co-founders Stacey Gonder and Marianne Jetté will introduce their custom rave/edm & party wear company, House SM at a launch party on November 21st, 2013.
When you are hunting for custom Canadian made rave/edm and festival wear, look no further than House SM. The Canadian design duo, Stacey Gonder and Marianne Jetté are pleased to introduce their new line of custom made and unique party outfits to the masses. They are hosting an Abstract and Absurd themed launch party on Thursday, November 21st, 2013 at Toika Lounge, 471 Richmond Street West, Toronto, doors open at 8:30pm. This is a 19+ event.
Mr. Brown of Soul in Motion Events, Greg Goldsack, AVR Recordings/Definitive Recordings, and Spiritually Minded, TripleSevenEvents, will provide the soundtrack for this unique party that will showcase the duo’s custom, creatively decorated bras, corsets, tutus and bustles, as well as their playful shorts, tights, crop tops and signature Happy Hoods. Fashion, art and music will fill the space as the first 50 guests are treated to special door prizes. All party goers will participate in raffles and amazing giveaways. These prizes are from House SM and items donated from likeminded entrepreneurs including:
• Flash DC • Feeniebeadie • Pink Shoe Blue Shoe • She Vagabond Studio
“We couldn’t be more excited to launch House SM and be able to provide rave and festival goers with custom party wear,” said Stacey Gonder, Co-Founder, House SM. “We are thrilled to provide those in the scene with a Canadian option when purchasing their themed party outfits.”
House SM, the sister of Gonder’s successful custom dancewear company, Flash Design Co. was born as a creative outlet for Gonder and Jetté, both enthusiasts in Toronto’s Electronic music scene. “Flash Design Co. follows the school year calendar,” said Gonder. “We needed to find a creative outlet for the summer months and had the desire to fill the hole in the Canadian market, providing those in the scene with a local professional option for custom party wear.”
With their website on the way you can check out House SM’s distinctive and unique style by following them on Instagram or Facebook, or visit them at their Toronto east side studio, 276 Carlaw, unit 221, [email protected][/email].
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Media Contact: Eric MacStravick [email][email protected]
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