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Making the most of Youtube. But beware, the corporate machine wants to regain control.
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| Richard Butler |
Here's an article from a major UK newspaper on how artists have grown their fan bass and revenue using YT.
It would appear the corporate music world want a piece of the action.
Will the corporate machine ruin yet another ground-up organic artist lead scene?
http://www.theguardian.com/technolo...s?commentpage=1
"Cohen said Jenna Marbles, Tiffany Alvord and Dave Days are just three examples of YouTubers who can offer valuable lessons for labels"
""What are these kids teaching us that we’re missing? Because they’re doing things very differently to the way the music industry’s doing it,"
"And it’s not all dogs on skateboards … What we’ve got to learn is what can artists do with this format?"
" and their young YouTubers, rather than established companies and stars"
""The music industry is moving ever more from a unit-based to an attention-based economy. Engagement is measured and rewarded,"
"Cohen agreed. "The idea is attention equals money. No longer are we in a world where we’re selling products in units of things," he said. "We now have to get our heads around that we’re not actually in the attention economy, and those YouTubers totally get it: they build their audience, feed them all week long, and that’s how they get their money."
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