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Just launched a website that displays the latest EDM hits
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| daigo1337 |
www.encorebeat.com
I would love to hear what the community thinks about the website me & some buddies just launched. It's kind of a fun side project, and we created it because we love EDM... but it's hard to keep up with all the DJs and their new releases/remixes/etc.
So, what do you like or dislike about our site?
We're looking for ways to improve it :tongue3 |
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| Drancge |
| not upto date for me |
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| Trance-M |
| Although I'm not a fan of too many (sub) genres it would be good to add it so you don't need to listen all. |
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| Sykonee |
| What does your site offer that every other 'music chart' aggregator doesn't offer, including actual sales sites like Beatport and Juno? |
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| daigo1337 |
A couple things that our site does differently:
a) we make it extremely simple to see and hear the latest new tracks
b) we let the community vote up the most popular songs of the moment
c) we don't add any background around the song/DJ - i.e. no news about the EDM world
still haven't figured a revenue model (other than the traditional affiliate method), but we're just having fun trying to see what users want right now.
Also, next week we will be implementing a "Favorite" feature - meaning you will be able to save all of your favorite new tracks, and we'll show them to you in a different tab.
Hope that explains a bit :) What else do you think we could do to differentiate ourselves? |
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| Swamper |
| quote: | Originally posted by daigo1337
What else do you think we could do to differentiate ourselves? |
Don't spam :)
| quote: | Originally posted by daigo1337
I would love to hear what the community thinks about the website me & some buddies just launched. It's kind of a fun side project, and we created it because we love EDM...
still haven't figured a revenue model |
Possible recipe for disaster - if the site ever takes off/makes money make sure you have a proper business/contractual agreement.
On a side note, you've been registered for almost 4 years and these are your first posts? lol |
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| Godking5 |
I like the simplicity idea. Good way to position yourself by cutting out all the edm news and being solely tracks. I like the upvote idea too. It seems everyone is copying reddit and they probably copied the upvote idea from someone else. There are similar sites that do this exact same thing as you but they are very broad and I dont know if they are specialized and differentiated to the exact niche of EDM.
So we are left with targeting your customer segments and business models.
There is the obvious 3 party model in which money from advertisers is your revenue stream. Other ...more creative models include offering a freemium service. for example, you have your core value proposition which is the music aggregator for free, and then you have a paid service which tracks down the favorites people put in their folder and sends them the music in neat and tidy cyber locker/ drop box.
Or you could be even more creative and use a non-monetary exchange. You provide your service for Free and people repay you with attention and reputation, arguably the most scarce resources in the digital environment. You then monetize that reputation and attention either through cross promoting a paid mobile app, cross selling some merchandise, etc or monetizing it in the form of hosting ads from 3rd party sources and promoting content from 3rd party sources.
Now as far as market segmentation goes. You didnt do a good job of this. It doesnt take a genius to know that most online communities despise promotion and spamming from newbies that are not part of the community. Not to mention, segmentation of customer segments and their targeting for digital products relies on knowing behaviors,demographics, and psychographics. If you were active in this community, you would know we hate the cheese puff cotton candy music you have on your site. We are real avid music fans. What makes you think we would enjoy Doerro or dorito or whatever his name is, same goes for the modern incarnation of Kaskade, a hollow shell of his former genius. |
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| Godking5 |
| quote: | Originally posted by daigo1337
Hope that explains a bit :) What else do you think we could do to differentiate ourselves? |
Subsegment yourself into a further niche. Its called moving down the long tail. Most brick and mortar busiensses cant do it because of finite shelf space and geographic barriers which prevent adequate market size for profits, the exception is clustered areas such as metropolitan cities. Anyways think of EDM as a power distribution curve. In the "short tail" you have everything that is very popular starting from the most demand and sloping downward. The further you move way from the "short tail" the more you move into more specialized and niche aspects of EDM which are further down the tail because their demand isnt as high but there is less competition. But your digital and marginal costs are zero and you have infinite shelf space so you can reach and capture this demand at little cost.
Essentially, differentiate yourself by "more depth and less breadth" by exploring long tail options of the EDM world.
After reaching product market fit in one particular niche, you can slowly expand to other niches.
Other ways of differentiation and positioning require competitive analysis and "BLUE OCEAN STRATEGY" which is honestly very detailed, and considering its not my site, too much typing for me to elaborate on |
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