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NoSound Records...
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| Paradox Lost |
Not to begin a series on anomalies of Beatport, but this is one of the weirdest things I've ever come across. It's...it's some label that posts full length LP's in massive daily chunks consisting of dozens of copies of the exact same song (or sometimes two songs), and clearly titled in a way that follows a dictionary progression of the first letter. Sometimes the same production spills over into the next release, that's supposedly an entirely different artist. Have a listen at what I mean:
http://www.beatport.com/release/parsnip/1396232
This is just one release of what seems like hundreds, and they all follow the same pattern. I cannot possibly understand the purpose behind any of this, and this comes off as the record label equivalent of a front company. Anyone have any idea as to why someone would go through the trouble for whatever this is supposed to be? |
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| SYSTEM-J |
As someone who used to work in SEO, my first guess would be some kind of search engine monetization. Beatport is basically just a giant database and when you search for one term it almost always brings up alternative results, which will sometimes result in click-throughs (I'm guessing this is how you discovered this label). So you could maximise profits of the minimum amount of content (one track) by uploading it under infinite different titles, which will bring that same piece of content up on infinitely more searches. In SEO, more specific terms are actually preferable to more common ones, as you face less competition and are more likely to come up near the top of the search results. But equally, shorter terms are better than longer ones because they have a far higher probability of being searched for. This would explain why all the track titles are unusual single words.
Years ago I read that a label had to demonstrate a certain level of sales to get on Beatport, but judging by the vast quantities of utter dross that are on there now, I imagine they've significantly relaxed their policies and just about anyone can get on Beatport with just about anything. So my guess is that this is a pure playing-the-percentages money-making venture, relying on a huge catalogue consisting of minimal content eventually paying for the time invested in uploading it through sheer trickle-down drip-feed probability over the long run. |
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| Paradox Lost |
Yeah, it was upon click-throughs that I had one point noticed the last seven tracks sounding...suspiciously similar. What you're saying makes sense, and probably accounts for (what you may have noticed yourself) the successive groupings of dozens of labels prefixed with "Karma-."
Karmatunes, Karmabliss, Karmalounge, Karmasky, Karmadance, etc, etc, etc, etc, and they all take up a handful of pages before you can click past them, appearing as huge clusters every other day. |
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