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Soundcloud announces Soundcloud Go
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| tehlord |
I'll say one thing.
They have balls.
Arrogant fvcking s :haha: |
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| cryophonik |
| quote: | Originally posted by Storyteller
The news in once semi-sentence: Paid streaming or advertisements for all listeners. |
I'm gonna find a list of all the sponsors, then embed their competitors' ads into all of my tracks.
Lucky for them, nobody listens to me anyway. |
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| Mr.Mystery |
| This is pretty much what I expected, tbh. |
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| zodiac9 |
How did they make money before? Pro subscriptions I guess. The no ads business model just doesn't work. Other services went the ad route, youtube, pandora. Also, copyright claims were dogging SC, so they had no choice but to go the youtube way. I dunno why people think everything should be free, someone has to pay for it. People need to stop freaking out, it was either this or no SC at all. If you don't like it, cancel your account. It's pretty much the same SC, just with ads.
I say all that, but how does mixcloud make money? And how do they deal with the copyright issue? I've never encountered an ad on mixcloud. They must make enough from Pro subscriptions. How long long will it be till they introduce ads. |
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| Storyteller |
A transcribed excerpt from my soundcloud rant on FB.
| quote: | | With love for the concept of Soundcloud I waived a significant part of my rights as an artist, just for the sake of being part of the experience, with you Soundcloud, without you having to pay me for use of my intellectual property. I did not mind giving up on owed royalties as I felt like we were in this together, even though I was always fully aware this is your project, not mine. I was always under the impression I was paying to provide access to all my music simple and hassle-free to anyone out there. I only have a handful of followers but even even for those select few it was worth paying for a subscription. With the introduction of advertisements and subscriptions to obtain that same hassle-free experience I fear that the core value I appreciated so much will soon be completely gone. Also, it is kind of awkward for you to start monetizing my music directly while expecting me to make a monthly payment as additional income. I know you're trying to cover costs here but on a moral compass it feels unjust. You can't have it both ways. |
They went from community to "bend over, bitch" in a day. |
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| cryophonik |
They just abandoned the incredibly successful niche that they created for themselves. I guess we just need someone else to step up and fill that void while Soundcloud runs off and tries to be the next Pandora.
hearthis.at is attempting to do it, but they don't seem to be very good at getting the word out. There are other more established sites, like ReverbNation, SoundClick, etc., that have gotten pretty stale and are really lacking in the simplicity/networking department that made SC so successful. You'd think one of them would take the chance to overhaul their outdated paradigm and establish themselves as the next SC. |
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| aquila |
At $9.99 per month I have serious doubts people will be willing to hand over their money. Try combining that with other ongoing subscriptions such as Spotify, Pandora, Youtube Red, Netflix, Hulu, etc and things can get real expensive for users real quick. It's unreasonable to expect users to subscibe to service after service. Inevitably some services will fail due to lack of sales, and I suspect Soundcloud's weak market share will result in them being among the first.
Monetisation is also a big issue for the content creators. Soundcloud only allow "Premier Partners" to earn revenue and have admitted they have a significant backlog of independent artists waiting to become partners and have said that you now have to be invited to receive monetisation. They're trying to ream $120 annually from users yet only a small percentage of artists and labels are currently able to benefit from this income. Everyone else who chooses to post their music on Soundcloud Go will receive no remuneration whatsoever. How the is that fair? |
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| Storyteller |
| Well put. Fully agree. |
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| Woony |
| quote: | Originally posted by cryophonik
They just abandoned the incredibly successful niche that they created for themselves. |
It's not sucessful if you can't monitize it.
Soundcloud has been bleeding money for years and the existing premium model just wasn't working. Not that the new one will either. |
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| tehlord |
| quote: | Originally posted by Woony
It's not sucessful if you can't monitize it.
Soundcloud has been bleeding money for years and the existing premium model just wasn't working. Not that the new one will either. |
It was monetised by user/uploader paid subscriptions.
Where they went wrong (and this has been reported on) is running the business as some kind of frat boy money machine. The AVERAGE salary at Soundcloud is $80k. |
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| Storyteller |
| Well, changing that would probably only decrease loss instead of turning it into a viable business :p |
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