When I first linstened Trance music it was Tiesto. He used to perform in the larger audience but at that time I have not seen any other dj or producer doing things that big.
Today it's a complete different picture. There are hundreds of dj's perform in full packed stadiums. How this change has happened? I mean what are the key factors that took dance music into mainstream? Who gave the most popularity to this genre of music?
Paradox Lost
I have to believe social media has played a major role in popularizing the superstar DJ persona beyond the few people who monopolized it in the early/mid 2000's. It seems like Deadmau5 pulls a 'Tiesto In Concert' on a weekly basis, and his rise to stardom seems in no small part on account of effectively his brand was marketed online. Had it not been for all these major marketing shifts we might still all be pronouncing his name 'dead mow five.'
Plus I don't think people show up to a stadium or festival these days wanting to see a DJ perform in the way they did during Tiesto's peak. Sure, Tiesto, Armin, and the like still get on and play mostly other people's music, but it appears today that people want to see something more along the lines of duos or groups put on this elaborate performance act with their own music rather than some guy with a pair of headphones staring down at a mixer.
VishalPawar9850
You are right. I think this one is one of deepest answers i have seen. Thank you.
SYSTEM-J
Across the late '00s there was a steady evolution of the live format for electronic music that allowed it to overcome a number of obstacles that had traditionally held it back from hitting the American mainstream for any length of time.
Firstly, the live set-up of these "DJs" began to change to make them more palatable to ordinary American teenagers. Daft Punk's pyramid show at Coachella is often cited as the blueprint. More visuals, more pyrotechnics, more spectacle in general. Electronic music had previously struggled with a lack of performers and on-stage stars, but "DJs" and live artists began to find ways to make themselves more visually presentable.
Meanwhile, big promoters made a concerted effort to move away from branding their events as "raves" and towards calling them shows or festivals. They deliberately severed links with the rave scene and its drug connotations, in the process convincing the authorities that there was less of an illegal aspect to the music.
On top of that, people like Skrillex changed how electronic acts toured. They emulated the classic rock band formula of getting on a tour bus and hitting the mid-sized college towns rather than just sticking to the major cities, and seriously upped the volume of shows they performed. This allowed them to hit a broader, more suburban audience across the whole of the country, whereas electronic music had previously been more limited to big urban areas and a few more underground enclaves elsewhere.
There are other factors, of course. Producers like Timbaland had already started raiding superclub electronic music for samples and synth sounds to put in mainstream pop songs. Gradually mainstream pop music began to sound increasingly like what would have been labelled "rave music" a few years earlier. This primed teenage ears to make the jump to the more accessible sounds of late '00s commercial dance music as peddled by the likes of Deadmau5 and David Guetta.
The culmination of these factors meant that electronic music suddenly became marketable and profitable toward a teenage, middle class American youth audience. As soon as that happened, the major labels waded in and put their heavyweight financial support behind the emerging EDM scene, thus sealing the deal.
Really though, what we're talking about here is a self-contained little bubble that has practically no relation to even the most bloated excesses of '90s superstar DJ culture. It's like comparing '50s blues to '70s hard rock. There may be a genetic link and recognisable traits, but the audience, the presentation and the content of the music are all completely different.
VishalPawar9850
Amazing Information by Sytem-J. Well i think David Guetta is the reason who took EDM into mainstream. When he produced when love takes over with kelly rowland it become number one in more countries. After that davud guetta produced music for black eyed peas for I GOTTA FEELING which smash the records. Then after that the final moment took place when his collaboration with Akon for the Sexy Chick. Tiesto, daft punk, deadmau5 were base of edm culture and David Guetta later took things to the next level. And this how all other dj's benefited themselves like Avicci, Afrojack, Hardwell and many others. There is a special space for skrillex. He sounds completely different than others.
One more thing Pop music is Dying because Electronic Music took it's place that's why big artists like Lady Gaga, Katy Perry, Usher, Chris Brown are not giving hit records because they think music is same when it's 2008-09. But no. People really changed their taste of music especially teenagers.
Skrillex made ty artist Justin Bieber more popular from his recent album Purpose. This is these songs hits number 1,2,3 position and having billion views on his What Do You Mean and Sorry. Look at other artists who didn't produced their album with electronic music they felt badly. Take an example of Beyonce's recent album. It sold very good but it's not that huge hit.
Yes there are exceptions for this Like Adele. She broke all time records. These people don't go for the Rock Music shows. I mean very few. The way they used to be in the early 2005.
Now we have accept the reality which is electronic music is the future of music industry. These teenagers will become young and old in coming future at that they will be more oriented to the electronic music with the in depth knowledge of this genre.
Trance-M
What about e.g. Underworld? I think they also contributed in a way.
They started small and also slowly reached main stages like here, same for Faithless:
Sykonee
quote:
Originally posted by VishalPawar9850
Now we have accept the reality which is electronic music is the future of music industry. These teenagers will become young and old in coming future at that they will be more oriented to the electronic music with the in depth knowledge of this genre.
If anything, this will lead to stagnation of mainstream electronic music, as these grown teenagers hang onto the sounds that defined their youth, ignoring any new developments that might happen in music burbling from the underground. All the while, the next generation will look for something to define their growing interests, distancing themselves from the music they identify with their parents.
Just look at the evolution of rock music. Mainstream electronic music is essentially at its 'hair metal' stage now, with a 'college rock' movement going on with more eclectic producers that gain all the critical plaudits if not the headline stages. We may even be on the brink of a 'grunge' movement if the stadium scene implodes upon itself.
(one can hope...)
Durrrtysouth
I think the underlying thread to all of these reasons is that EDM became a lifestyle. Disco had the same type of thing happen. There was a style of dress, a style and attitude. EDM lifestyle has grown so big because of the festivals. People live for these festivals, spending months of pay to fly to Europe, Miami, Las Vegas to be part of these experiences.
One thing I do have to say is that many of these festivals really have raised the bar with the production. It really seems like another world at some of the festivals. What I am encouraged by is the shift towards more variety of acts being booked and on the mainstages. Prydz, Kygo, etc... are taking the spots of Aoki, Dubbs and the people who play the same "put your freakin hands up" music as everyone else did in their sets.
We still have a long way to go, but it seems like there is a shift towards more artistic variety.
