(October 19, 2018, Amsterdam, Netherlands) -- SoundCloud and Dubset announced today a partnership to test and develop next-generation approaches to clearing remixes on SoundCloud.
Utilizing Dubset’s technology, the companies will focus on enabling faster rights clearances, attribution and monetization for both content creators and rights holders.
The partnership will kick off later this year with an invite-only beta program for individual remixes, and the companies will work together to extend the program to include full DJ sets over time.
“Music culture is constantly evolving, and what’s next often can’t be found on mass streaming services,” said Kerry Trainor, Chief Executive Officer, SoundCloud.
“We are excited to partner with Dubset to continue developing ways to attribute rights for remixes and other innovative content on SoundCloud.”
“SoundCloud is where content creators live. It is the most important platform on the planet for creators and the ultimate partner for Dubset,” says Stephen White, CEO Dubset Media Holdings.
“Mixes and remixes not only establish incremental new revenue for artists and composers, they have proven over and over to be powerful music discovery growth tools,
consistently driving growth in plays of the original track as well. We are very excited to bring Dubset’s clearance capabilities to SoundCloud’s users.”
Dubset’s platform analyzes content from music creators identifying the use of original recordings within remixes, samples, mixes,
assigning full rights to the original rights holders and claiming all revenues from the new content for those artists and composers.
Dubset currently performs its services for thousands of label and publishing rights holders (majors and indies) claiming new royalties for over 35 million pieces of original music.
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